BUILD
Know-how to identify the right co-founders, validate your ideas, find the right product-market fit, develop the minimum viable product and to gain the traction.
How Mattress Brands should Market Themselves?
Rewinding the time machine to the early and mid-2000s...
UPI 123 Pay : Democratising Retail Payments...
For financial inclusion of the feature phone users in India, RBI...
Delhivery: Balance of Technology and Human Touch...
Musician Dave Caroll along with his band Sons of Maxwell came...
Sustainable Products: How Companies Should Market It ?
At the COP26 summit, India’s Prime Minister took an ambitious pledge to reduce the country’s net-zero emissions by 2070. By taking this pledge, the government has shown its willingness...
Cockroach Startup: How to Become One ?
The four-year-long battle of world war -II ended with the infamous...
Shiprocket: How Resentful Reviews Can Impact a Brand
Owing to the ubiquitous internet connections and affordable smartphones, e-commerce shopping...
How Sports Tech Startups are Enhancing Fan Engagement
The outbreak of the virus and its evolving versions have caused...
How to Write a Business Plan?
A business plan is the first step in starting a business, whether it's a start-up, a retail store, a Kirana shop or an e-commerce site. A good business plan will lead you through every step of starting and running...
Top 10 Sport Start-Ups in India
Be it Amir Khan’s Lagaan, Shahrukh Khan’s Chak De India or Priyanka Chopra’s Mary...
What Are the New Technology Trends in Enterprise Tech?
Enterprise tech start-ups in India are scaling up rapidly....
What Is Proof of Concept?
Would you invest in anything without ensuring that there...
What Would Be the Key Industry Trends and...
Customer experience is pivotal in the restaurant business. 2020 has been...
The Toughest Question During Ideation: What Product You...
Ideation is the most vital part of any business. It is...
Can Branding in IPL be the Game Changer...
With a value of $ 5.7 billion, the Indian Premier League...
Drive-thru and Deliveries: Means of Revival for QSR
The ‘eating-out’ habit underwent a massive change in the ongoing pandemic, as people became wary of eating outside due to hygiene and cleanliness concerns. The pandemic also forced people to relook at their food palette and diet as in...
Facebook’s Small Business Loans Initiative For India
Facebook India has launched a new programme called 'Small Business Loans Initiative', which partners...
Unicorns Launch Investment Arms To Fund Start-ups
The unicorn club of start-ups in India have come...
Uttarakhand’s Tourism Entrepreneurs To Receive Relief Package
Uttarakhand is one of the Indian states with ample...
PMFME Scheme Empowering SMEs, Tribal Women And Rural...
The central government has introduced several schemes and initiatives to promote entrepreneurship among tribal...
With Corpus Funding Fluid Ventures Fuels D2C Start-ups
Micro VC firms are emerging rapidly. Unlike large Venture Capital firms, micro-VC’s nurture small...
Tamil Nadu Start-up and InnovaTN Mission (TANSIM) Explained
Indian states are creating exclusive programmes for start-ups and budding entrepreneurs. Whether its Tamil...
How Mattress Brands should Market Themselves?
Rewinding the time machine to the early and mid-2000s...
UPI 123 Pay : Democratising Retail Payments...
For financial inclusion of the feature phone users in India, RBI...
Delhivery: Balance of Technology and Human Touch...
Musician Dave Caroll along with his band Sons of Maxwell came...
Sustainable Products: How Companies Should Market It ?
At the COP26 summit, India’s Prime Minister took an ambitious pledge to reduce the country’s net-zero emissions by 2070. By taking this pledge, the government has shown its willingness...
Cockroach Startup: How to Become One ?
The four-year-long battle of world war -II ended with the infamous...
Shiprocket: How Resentful Reviews Can Impact a Brand
Owing to the ubiquitous internet connections and affordable smartphones, e-commerce shopping...
How Sports Tech Startups are Enhancing Fan Engagement
The outbreak of the virus and its evolving versions have caused...
Artisans and Small Business To Go Digital With Visa’s Bring India Home Initiative
India has thousands of ethnic craftsmen, handicraft workers, and other such local entrepreneurs who can no longer run their offline presence as a business. But they cannot sell their wares online because they don’t possess the know-how for setting...
India’s First Social Finance Platform, SaveIN Gets...
As Indians, we love small and quick loans. It's much easier to fulfil our...
Home Grown Brands In The Pre-Independence Era
Much before India rode on the start-up bandwagon, the...
Freedom Start-up Policies, No More Beeline To Bengaluru
As we celebrate our 75th Indian Independence Day, we need...
KareXpert, Bringing Healthcare Modules Together
Healthcare demands a caring persona and a deep understanding of problem solving. Businesses in...
Daalchini, Making Affordable Home Cooked Food Available Through...
Food prepared by home cooks, housewives and stay-at-home mothers is the most valuable and...
Advent of Open Banking, A Fintech Revolution
A few years ago, banks guarded their data with utmost security and privacy. In...
Marketing on Metaverse : A Potential Medium...
From Kamal Hasan launching his Non-fungible token (NFT) to...
Pepfuels, Disrupting Fuel Delivery Space In India
Almost everything is home delivered and ready to consume. Fuels like...
Relevance Of Sustainability And Purpose In Helping...
It’s often believed that Purpose-led brands are recession proof, grow three...
5 Growing Indian Innerwear Brands
Innerwear brands are targeting specific consumers like millennials and GenZ. They are fighting age-old norms and beauty standards around intimate wear. For instance, innerwear for women used to be...
Trending Marketing Strategies by Pharma Companies in Pandemic
In the wake of the largest human health crisis, the hospitals,...
Beware from Misbranding your Plant Based Beverage: It’s not...
Amul’s recent print ad written in blue caps “plant-based dairy analogue...
New ASCI Guidelines for Influencer Marketing
Past few years, influencer marketing has witnessed an unexpected rise in...