How to Write a Business Plan?

Every business needs plans to help entrepreneurs establish their ventures successfully. Here's what a business plan is and why you need it.


A business plan is the first step in starting a business, whether it’s a start-up, a retail store, a Kirana shop or an e-commerce site. A good business plan will lead you through every step of starting and running a business. It is a practical roadmap for planning, managing and developing new channels along with expansive strategies.

Let’s look at the details of creating a business plan and its main features.

Choose the Business Plan that Suits you

An essential part of creating a strategy is that it must meet the needs of your business. Remember, there is no right or incorrect way to create a business plan.

Traditional Business Plan

Traditional business plans are more popular. They are developed as standard structures in business models. This strategy helps you focus on all aspects of your business. The time needed for this stratification is more. It can span dozens of pages. Hence, it is a complete and integrated system used at the fundraising and investor levels.

Lean Business Plan

Usually, most start-ups go this way for the briefing of the entire business strategy. This is a comprehensive, high-level critical plan with only points of interest. This approach aims to summarize only the main points of the most important aspects of a business proposal. If creditors and investors ask for more information, this plan is accompanied by a detailed traditional plan for reference.

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Your business plan is the tool that helps convince people to invest in your idea and work with you.

Determine Your Target Audience

Targeting a broad audience does not usually allow a business to hone in on customers who genuinely need and want its products or service. Instead, you should limit your target audience to two or three main types of buyers when creating a business model. For example, outlining each category’s demographics, common challenges, and the solutions your company will offer can be an acceptable strategy.

Important Business Resources

What does your business need to carry out regular processes, find new clients and reach business aims? You should have the necessary business resources documented to ensure your business model is ready to answer these questions. To satisfy your business needs, you can start by collating resources such as websites, funds, inventory, intellectual property, as well as customer records.

Strong Value Proposition

To keep your business contentious, it is vital to provide modern services and innovative products or add to existing services. As we saw recently in retail and edtech sectors, this is true for almost all businesses. Discovering what individual output your company can offer and why it is better than its contenders is the origin of a definite value proposition.

Create Space for Innovation

When you start a business and develop a business model, your business plan is based on several assumptions. But until you begin welcoming paying customers, you honestly don’t know if your business model can meet current market needs. Therefore, it is essential to leave room for future innovations. Instead of developing a static business plan, you should adopt a dynamic long-term review strategy.

Aakash Sharma
Aakash Sharma
Aakash writes on Startup Ecosystem, Policies, Legal and Regulatory aspects of business planning. An alumnus of Delhi University, he is assistant editor at Dutch Uncles.

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