Shalmoli Sarkar

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An MBA in marketing and a BTech in chemical engineering, Shalmoli writes on marketing strategies and business technology for new and aspiring entrepreneurs.

Offering a Personalised and Immersive Workout through Virtual Fitness

Gyms and fitness centres are the first ones to face the...

RBI’s New Fintech Department and Regulations- A Good News...

Demonetisation and contactless payments as a preventive measure in the pandemic...

Shipping Practices that are a Must for the D2C...

An internet-first or D2C Ayurvedic oil brand attracted flak from its...

Community Group Buying Model in the Grocery Vertical for...

The value-conscious behaviour of Indian consumers has largely been capitalised by...

How The Man Company Improved its Store Searchability and...

Tired of the rough, frizzy, and slow growth of beard hair,...

Why D2C Companies are Acquiring Online Content Platforms?

Honasa Consumer Private Ltd (HCPL) the parent company of popular D2C...

The Must Have Digital Touchpoints for an Online Business

 After, buying an electric razor for the first time from an...

Top Trends that Will Drive the Indian Footwear Industry...

The pandemic has laid a rough patch for businesses with the...

Why the Love for Vegan Brands is On the...

One day, a video surfaced on social media that became viral...