Extramarks and Arsenal: The Edtech Platform’s Plan of Expanding Globally

Edtech platform Extramarks will be the official learning partner for Arsenal. How will it benefit the platform?


The edtech progression in India has disrupted the traditional tuition businesses in India with its lectures with alluring images and videos and is now eyeing a new domain of edtech in sports.
To expand user base the edtech companies have taken the conventional route of becoming sponsors for cricket tournaments, printing their logos on the front side of the jersey and prize sponsorers for various school quiz competitions, but Extramarks – by striking a strategic partnership with one of world’s leading football club Arsenal is exploring new ways to expand its offerings and user base globally.
Recently, Extramarks has announced its partnership with Arsenal Football Club to become its exclusive official learning partner in India, South Africa, Indonesia, and the Middle East markets. This new agreement will enable Extramarks to combine football and education to drive awareness of its offerings and attract new-age learners by introducing grassroots-level learning programmes, football workshops, meet and greets with the players, and other exclusive competitions and experiences in partnership with Arsenal to bolster engagement with its flagship schools and learners. This edtech company will also have access to Arsenal’s wide array of digital, social, and logistical assets, including Arsenal imagery, club-certified coaches, and access to the club’s London Colney Training Centre to support learning opportunities at all levels. With this association, Extramarks aims to provide a wholesome learning experience both on-field and in the classrooms. In addition to this, the edtech platform will revamp its brand identity to be a provider of 360-degree learning solutions for in-school and at-home learning.

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Extramarks has announced its partnership with Arsenal Football Club to become its exclusive official learning partner in India, South Africa, Indonesia, and the Middle East markets.

Extramarks and Arsenal: A healthy combination

Restricted to homes for over a year and a half, and studying through gadgets and digital devices is making kids glued to the screens which in turn is making them devoid of co-curricular activities and the joys of playing outside. Sports intervention in academics is necessary for enhancing the overall personality of a child. By introducing grassroots-level learning programmes, football workshops and expert sessions Extramarks will be encouraging students to understand the importance of exercise, nutrition, and healthy lifestyle from professionals and find some good, healthy role models to emulate, and who knows Arsenal’s next budding football talent might be from India.
As the students saw school doors shut for 1.5 yrs the physical education period or sports period has vanished from the syllabus. This is where Extramarks’s sports offerings will differ from other edtech platforms that currently provide digital learning solutions for academics. It will also help the platform scale its business globally as with this association it will be serving in markets where football is a popular sport.

What lies ahead for edtech startups associating with sports clubs?

By launching sports learning programmes in association with sports clubs for students the tech companies are benefited from a huge potential of expansion, become a product differentiator offering co-curricular lessons other than academic, inculcate the importance of healthy lifestyle and making school children understand that sport can be a career option and not just a hobby.

Shalmoli Sarkar
Shalmoli Sarkar
An MBA in marketing and a BTech in chemical engineering, Shalmoli writes on marketing strategies and business technology for new and aspiring entrepreneurs.

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