What can SMEs Learn from Skill-Based Gaming Platform Zupee?

The innovative gaming platform Zupee is at the forefront of skill-based gaming, putting users at the core of entertainment and innovative solutions.


Zupee is a skill-based gaming app that allows users to compete directly with friends, communities, and other players. Zupee essentially offers a positive and engaging experience to its users. It is marketed as the developer of a real-money gaming platform that provides trial lessons to consumers and helps them earn real money online.

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Zupee offers real money that users can use to participate in short tests on everything from movies to sports to education. Consumers can also earn their own money and ask questions online.

Gaming Sector- A Good Market Opportunity

Now is the right time to help entrepreneurs grow their businesses and create a testament to the digital imagination by providing fun and fair competition to connect people in meaningful ways. According to the latest figures, India is the world’s largest mobile game maker and consumer with more than 5 billion downloads. 

The online gaming market is growing by 40% per year. India’s online gaming market is expected to reach $14 billion by 2025. Following Zupee’s story, many emerging professionals can develop new products that will attract the enormous consumer market in the Indian gaming sector.

How can SMEs in the Segment Build themselves like Zupee Gaming?

Zupee currently has more than 10 million subscribers on its platforms. New entrants and aspiring entrepreneurs in gaming, or even edtech, should take a leaf out of this start-up’s book to achieve considerable scaling growth. Zupee’s game tests multiple subjects such as math, movies, and fun. The user competes with many players for prizes and contests using an exciting and easy interface. In such a way, new businesses can work in different aspects to provide entertainment and information simultaneously.

Zupee’s Funding Activities 

Zupee has raised $19 million in funding, including the recent round of $10 million. The latest round of funding came from the WestCap Group, a U.S. based VC. In April 2020, Zupee raised $8 million and pushed $20 million overall financings presented in the charts. 

The company aims to develop its business further, increase market reach, improve user loyalty to the platform and provide a great user experience with a diversified implementation of the funds.

Can others follow the Zupee example?

India is the largest mobile gaming market globally, and there are many business opportunities in this market. Like Zupee, based on its skill, the debut of new Indian products in this category will make Indian businesses the market leader in the gaming industry. Under the current circumstances, the substantial cross-domain contribution to the latest technology is about to rise sharply. And it is a huge development opportunity for start-ups and entrepreneurs.

In 2020, online gaming exploded in India and Zupee’s rapid growth throughout the year demonstrates this development. Young entrepreneurs can make great strides, especially in a post-COVID world, as technology dominates everything; they have the opportunity to become stronger, more focused and genuinely resilient. 

Aakash Sharma
Aakash Sharma
Aakash writes on Startup Ecosystem, Policies, Legal and Regulatory aspects of business planning. An alum of Delhi University, he is assistant editor at Dutch Uncles.

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