Market sharing strategies are the cornerstone of future development and expansion strategies for businesses. They help companies understand the competitive landscape, reduce costs, improve business performance, and increase sales. Companies that raise brand awareness and targeted customer segments in emerging markets are often open to cross-industry collaboration.
E-Sports and Healthcare Collaboration: More than Welfare
E-Sports Company Mobile Premier League (MPL) and NxtGen Infinite Datacenter recently announced that they would be joining a growing list of companies to cover the cost of vaccination to their employees and co-dependents.
MPL has announced that it will conduct a comprehensive vaccination campaign for all Indian employees and their relatives. The company is already partnering with healthcare providers. It plans to commence the drive as soon as the necessary government protocols and regulations for the general public’s vaccination are announced.
Flipkart, the e-commerce giant, will bear the immunization costs of all Flipkart and Myntra employees.
Healthcare Expansion is becoming a Priority
When entering emerging markets, such as India’s fast-growing IT industry, healthcare companies need to consider the following points:
Identify suitable markets and industries with adequate growth potential and potential.
Develop new marketing channels and optimize communication content that resonates with customers in emerging markets.
Create connections and partnerships with national and local companies through mergers and acquisitions to improve service quality.
Determine effective pricing strategies and ensure that plant capacity is used optimally to increase investment and profitability.
Positive Intervention of MPL in the Vaccine Healthcare Process
The immunization activities employed by MPL will not only cover the costs. They will also include the entire process, including pre-vaccination medical advice, vaccination plans, and the doctor’s vaccination follow-up.
The vaccination campaign is the voluntary participation of employees and their families. More than 2,000 people, who are integrated with the program, will benefit from the drive.
Other Big Companies Are Also Joining the List of Covering Employee Vaccination Drives
Several companies, including Flipkart, Infosys, Accenture, Capgemini, Reliance Industries, TVS Motor Company, ReNew Power, Mindtree and Sify Technologies, have also agreed to cover the cost of vaccines for their employees and families.
Flipkart, the e-commerce giant, will bear the immunization costs of all Flipkart and Myntra employees. Flipkart said in a statement to employees that its next phase of the vaccination campaign would cover all employees and existing priority groups.
What’s in it for you?
As IT companies collaborate with the healthcare sector to support the COVID-19 vaccination process, it is clear that cross-sector partnerships are an essential factor in developing new business prospects. Indeed, this approach can also be seen as a go-to-market strategy as it provides active input for product and service design and thus attracts a diverse customer base.
In the healthcare industry, understanding the challenges and risks of technology adoption is imperative. Along with that, having a deep understanding of the healthcare market’s competitive landscape is essential to improve efficiency and drive growth. New companies entering this industry need to consider these key factors.