What are the New Services in Coaching and Training?

Live classes and pre-recorded study sessions seems to be the beacon of hope for coaching and training centres to survive.


Empty classrooms, no admissions, rising rental costs, zero revenues, and increasing debts summarise the gloomy scenario of the Indian coaching and training institutes since the previous year. The catastrophic effects of the pandemic have brought private coaching and training centres to a screeching halt. 

Closed classrooms are a big blow to the industry as, according to the data from the 71st National Sample Survey, more than a quarter of Indian students i.e., more than 70 million depended on private coaching and training to supplement their education. 

Coaching and Training through EdTech Apps

The use of AR and gamification in subjects, convenience, ability to concentrate better at home, low cost of smartphones and tablets, and variety of courses available are fuelling the growth of EdTech subscriptions and are the most probable reasons for students migrating to EdTech. As per a study from IBEF (India Brand Equity Foundation), India became the second-largest market after the USA for e-learning in 2020. With mounting rental costs and refund of admission fees, the coaching centres are staring at permanent closures and now should embrace online teaching methods for survival.

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As per a study from IBEF (India Brand Equity Foundation), India became the second-largest market after the USA for e-learning in 2020.

New Services in Coaching and Training Industry

Here are some of the new models that will help private coaching and training institutes to reinvent business: 

Live Virtual Classes

Coaching institutes can teach students on cloud communication systems such as Zoom or Google Meet. If the classes are nearby, it can also adopt a hybrid model since at times a student requires assistance in doubt solving. Weekly once, the coaching centres can organise doubt solving sessions by designating time slots for the students to avoid crowding. 

Pre-recorded lectures or Module style

Coaching and training institutes are launching a consolidated video series of pre-recorded classes subject-wise and exam-specific such as pre-recorded video packages of IIT-JEE, UPSC, GMAT, CAT, etc as well as for school going students – Social Science, Physics, Maths, etc. Pre-recorded sessions will be beneficial for the student who does not have a good internet connection or laptop, and can be studied on mobile as well. 

Online Mock Test Package

Coaching institutes and private tutors can launch their online mock test series for the students. The online mock test package can include tests for board exams, IIT JEE, Medical entrance, CAT, GMAT, IBPS, UPSC, etc. Customised App from Coaching Centres: Coaching centres can come up with their customised app that will be a consolidated platform for test modules and video lectures for the students. For example, Classplus has developed a subscription-based mobile app for tuition teachers and coaching classes that allows them to share videos, assignments, and tests with their students. 

Online Private Tutoring

Online private tutor aggregator platforms like GuruQ and Precisely App are allowing private tutors to teach online through the platform. The students downloading the app can select the private tutors from the platform based on the subject they want to study and book study sessions accordingly.

Going Beyond Classrooms

The times are uncertain about returning to normalcy. However, to tide over such times, online class management software comes to the rescue. Private home tutors and coaching and training centres with the help of online coaching class management software can shift their classes online without much hassle. The software will help coaching centres and tuitions to teach students online by sharing pre-recorded videos, creating and conducting tests online, and digital submission of assignments all in a single platform, thus minimising the fear of online teaching and reviving the business.

Shalmoli Sarkar
Shalmoli Sarkar
An MBA in marketing and a BTech in chemical engineering, Shalmoli writes on marketing strategies and business technology for new and aspiring entrepreneurs.

YOUR VIEW MATTERS

  1. The writing is very much relevant n useful in the current scenario.
    I suggest others to go through this piece of write up.

    I appreciate dutchuncles for making people know this aspect as well.

    ????

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