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BigBasket: An Online Grocery Revolution, One Basket at a...

Grocery shopping has always been a hassle. Driving through heavy traffic,...

Decoding Attrition of Indian Start-ups

American author Jim Collins rightly sums up the struggles of an...

Paytm Mall: Taking Online Shopping a Step Further

As far as online shopping goes, it has become an ever-present...

How to create a growth marketing framework to grow...

If you’re in the scale-up stage of your business, you might...

Unicorn Udaan’s Confident Move On Lifestyle Segment

The unicorn start-up, which is a horizontal marketplace on which manufacturers and...

How Did Udaan Become One of The Most Innovative...

The value of an idea lies in the use of it....

What is Business Expansion: Analysis of Different Sectors

The pandemic-stricken year has altered the state of small, micro and...

How will New Channels in the Ecommerce Space Expand...

A few years back, thinking of starting a business of own...

2021 Marketing Trends Dominating Ecommerce

Panic buying, reduced spending, quarantine, working from home, travel restrictions, pay...