Edtech Startup, Pedagogy Has Grabbed the Investor’s Eyeball

Who is Pedagogy?

A hybrid e-learning platform, Pedagogy is an Ahmedabad-based edtech startup, easing the way of utilising books and resources for competitive entrances and various other examinations. Founded by Archin Shah, Abhilash Sonwane and Ritesh P. Gandhi in 2016, the startup is changing the perspective of preparation for entrances like JEE and NEET examinations by providing study materials from trusted publishers and coaching.

What does Pedagogy do?

Pedagogy is amplifying the resources’ part required for clearing any competitive exam. It is enabling the students with an affordable platform where they can get books and study materials from renowned publishers, authors and coaching institutes at a very low rate. Not only for the students but this startup is also taking care of the publishers and the coaching institutes by providing them with a platform to sell their books in a smartbook format for publishers and authors and for institutes, it has a ready to use platform for live sessions with personalised apps at zero cost.

Services and Products Provided by Pedagogy

This edtech startup is the hot star of education bringing trusted and mainstream content from publishers like MTG Learning Media, Universal Books, Trueman Book Company, Disha Publications, Dhanpat Rai Publication, etc. It also gathers information from teachers and authors and brings it under a single and cost-effective platform.


The edtech startups provide an e-learning experience alongside the courses, from fancy to general diplomas, everything is attracting the investors more into the education startup space.

It provides customers with an Infinity pass, which include JEE pass, NEET pass, and UGC NET pass with smart books starting at Rs. 49. This Infinity pass is like an e-library of handpicked and popular books from leading publishers and coaching classes in smartbook format accessible via their website or by their app only. This pass provides access to 100 plus books at the price of a movie ticket. With this pass one can have unlimited practice sessions, unlimited test series, reference notes and flashcards by the best content creators for exams. Along with this they also provide a video course by motion institute making the learning process more efficient. It also offers a personalised study and a practice platform for students which is super affordable and easily accessible.

Recent Funding: Investors Showing Interests Why?

The edtech startup has recently raised $400,000 in a pre-series a funding round led by Inflection Point Ventures (IPV). The startups plan to use the raised capital to enhance its marketing, product development, operations, sales and support.

With students being constantly pressurised as to which resources to follow, pedagogy brings the easy solution of partnering with trusted publishers and coaching institutes, bringing their expertise under one roof. In the pandemic it is providing heavy books at an affordable price to the students who are preparing for various competitive exams.

What are the takeaways for edtech startups?

In the pandemic as people are forced to stay indoors, the education system has taken the route of digital platforms. The edtech startups provide an e-learning experience alongside the courses, from fancy to general diplomas, everything is attracting the investors more into the education startup space.

This is the only platform that is enabling educational content creators like publishers, coaching institutes and authors. It allows the publishers to sell their physical books in the form of smart books, allowing coaching institutes to set up live sessions at zero cost, and providing students with an e-library. This startup is providing the students with all the resources they need to succeed in their exams. Along with students it is providing opportunities for publishers, authors and coaching institutes to take up the digital mode of learning-teaching process.

Vaishali Das
Vaishali Das
Vaishali writes on financial concepts, business-life-cycle, start-ups and entrepreneurship. An alumna of Delhi University she specialises in digital publishing and SEO.



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