What Are the New Ways to Measure Employee Productivity?

In the Post Covid Economy, entrepreneurs have to come up with new ways to measure employee productivity.


The working paradigm has shifted in the Post-COVID economy, with more employees working from home than ever before. This has also led to a shift in the preferences of employees towards working.

According to Slack’s survey of 3,000 knowledge workers in the U.S. on attitudes towards remote work, only 12% wished to return to office full-time while 72% wanted a hybrid office-remote working life. Employees want a home base but also the opportunity to mingle in person for team events, off-sites, etc. It is often not possible to know what a person is doing at home during work hours if they take more breaks than required if they are surfing on the internet whilst attending meetings. 

With the development in enterprise technology, several software and apps have evolved which help to measure employee productivity easily. Software’s like- ActivTrak measure how employees are working and where they spend their time; Brightfield manages human resources with the power of data analytics and Culture Amp (The People and Culture Platform) analyzes employee happiness and morale. As we know, happy and productive employees drive customer success and revenue growth, investing in such technology has become a necessity. 

Measuring Activity to Results

Profit.co is a comprehensive, OKR (Objective and Key Results) tracking software used by 1000 clients globally. There is a shift in focus from timesheets and number of hours a measurement of activity for productivity to focus on business outcomes, teamwork and collaboration.

Annual to weekly plans for Productivity

Under the OKR framework, business needs to be reviewed weekly. Feedback and review should be weekly. Focus on the number of tasks completed vs. unconcluded tasks, and the quality of work done through weekly audits by appointed peer review teams.

The Increase/Decrease in Call Volumes

Monitoring call volumes is a useful performance metric for sales teams and customer service executives. Customer Relationship Management software helps get an overview of such data. You can set achievable calling targets for the day, week or month. Set achievable calling targets for a day, a week, and a month. Measure productivity based on the volume of calls, number of deals closed and queries resolved.

Customer Satisfaction Rate (CSAT)

It measures the quality of service or product you offer by dividing positive feedback responses by the total number of responses and multiplying it by 100. It is a data-driven metric based on survey results. The survey comprises several performance parameters where clients and customers can rate the satisfaction level. 

Productivity Apps 

Use productivity apps to assign tasks, prioritize and monitor workflow. This helps measure the speed of work done whilst identifying performance gaps. In-house custom-made software product that is private to your organization can also be used. For instance, IsaiX used a software called Coach built by Net Solutions which helps managers train, track, and evaluate employee performance. Managers get visibility on the pending, in progress, and closed tasks. Coach distributes tasks and offers real-time updates on employee performance.

Smruthi Krishnan
Smruthi Krishnan
Smruthi interviews and writes on inspiring entrepreneurs and the success stories of start-ups. She is currently pursuing Economics major from Delhi University.

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