How Does ServiceNow Drive Innovation?

Innovation is an apt word to describe ServiceNow, driving passionate responses and delivering top IT solutions.


ServiceNow is an American software company that produces cloud computing programs to allow companies to manage digital workflows for business activities. The company is generally known for providing innovative solutions to its customers.

ServiceNow primarily offers its solutions in the fields of health, education, government and financial services. It provides customer services like:  

Installation management
Basic orchestration
Service mapping
Portfolio and cloud management
Perimeter encryption
Performance analysis 
Service portal design
Datasheet and configuration of the management database

A key player in the IT Software & Services industry, ServiceNow, headquartered in Santa Clara, California, was founded by Frederic B. Luddy in 2004 in the United States. The company is currently headed by Chief Executive Officer John Donahoe and employs 10,371 professionals.

What does digital transformation mean at ServiceNow? 

At ServiceNow, the company uses ITSM and its NowPlatform to transform business and deliver benefits that help its customers achieve their business goals. ServiceNow’s NowPlatform provides a ‘System of Action’ for the enterprise. The use of a single data model makes it easy to create contextual workflows and automate business processes. 

ServiceNow is transforming the business approach, including the critical elements of digital transformation, the digital maturity model, and the understanding of qualitative and quantitative values.

An integrated collaborative approach and process have helped the company transform its IT expertise, reinvest and drive innovation. There are many types of IT innovations today. Some of them will have a significant impact, others less, but even small ideas can complement each other to achieve meaningful results.

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Data is churning smarter solutions for critical areas of IT, business management, and technology process infrastructure for people.

Automating analytics to give insights

The ServiceNow analytics team is continuously looking for new ways to provide information to users. Its strategy, which focuses on the user experience, always makes the company’s brains think beyond the boundaries. The desire to automate the next steps and create a full cycle of ongoing actions or corrections is a chief goal for the ServiceNow analytics component.

The company uses exported data to identify bottlenecks in analysis processes. Their aim is to fill the gaps in provision of services and boost technological assistance transfer. The solution of internal process problems has led to a continuous improvement of work processes.

Ongoing IT support

With over 10,000 employees and an increasing monthly average business across a month, task managers at ServiceNow like to assess IT service support due to viability. So, ServiceNow’s IT leaders turned to coach loops that automate data collection about the quality of IT support’s activities. 

They plan to use ITSM reporting to automatically generate reports with relevant data such as introduction quality, percentage of calls closed, and percentage needing follow up. At a glance, they will see how an IT support tech is performing against industry benchmarks and coach and train techs, so they continue to improve and deliver a consistent, quality experience.

AI is everywhere, and ServiceNow isn’t an exception

Innovation pushes the boundaries of AI and works better for employees. For tech companies, if you can aptly deploy AI tactics, you can take steps to minimize the impact of competition on your business.

Business information is continuously linked to end-to-end employee tools and infrastructure to identify operational anomalies using AI data. By connecting the two, the team can predict and prevent operational issues before they arise. 

Enroute Operational Excellence: What can others learn?

Innovation requires new discipline and patience in management. All of these well-built areas that ServiceNow excels are strong at every turn because of a stung technological background and conviction driven by new-age tech beliefs.  You can only be there if you follow this: innovation from the start.

Data is churning smarter solutions for critical areas of IT, business management, and technology process infrastructure for people. A standard services data model (CSDM) gives IT a holistic view of essential applications’ service health in which ServiceNow has significant investments. This can help new businesses make better decisions based on an accurate picture of costs, service availability, and value realization.

Aakash Sharma
Aakash Sharma
Aakash writes on Startup Ecosystem, Policies, Legal and Regulatory aspects of business planning. An alum of Delhi University, he is assistant editor at Dutch Uncles.

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