Cuemath is Eyeing the Global Math Market

How Cuemath has managed to break into global markets, and their strategy to easily expand across the world.


Cuemath, an EdTech start-up offers a math learning platform with an after-school math and learning programme for the K-12 class. Founded in 2013, Cuemath has a global presence in 20 countries including India, the US, UK, Europe, parts of the Middle East, and the Asia-Pacific region. A purely math focused ed-tech company, Cuemath is headquartered in India but has a major global presence. Cuemath’s user base currently stands at over 2 Lakh+ global students and more than 10000 teachers.

Targeting new markets – Opportunities awaiting Cuemath

For FY22, Cuemath has grand plans to expand even further. The start-up is looking to venture into more markets and has set a target for 30 new markets/countries to expand into. By the end of financial year 2021-22, Cuemath wants to get into a total of 50 markets.

Niche global markets

Cuemath hit the nail on the head in ed-tech. By catering to a niche market (math), they discovered a huge global opportunity. It seems like the whole world will soon be their playground. By positioning themselves as a ‘global math brand’, Cuemath is aiming to build a ‘math platform for the world’.

What’s the Math market like in EdTech?

A pure math market offers massive opportunities in EdTech. It’s estimated to be around $20 B annually and the number of students and teachers waiting to be onboarded is huge, from a global perspective.

Math is one subject that’s a staple for students pursuing all kinds of courses and curriculums. By tapping into this global need, a plethora of markets open up. The Math market is riddled with ed-tech solutions that skim the surface but don’t address the core challenges of students, that is understanding concepts over rote-learning methods.

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Cuemath hit the nail on the head in EdTech. By catering to a niche market (math), they discovered a huge global opportunity

What’s in it for me?

Even in a trending, saturated sector like EdTech, there are opportunities to uniquely position yourself. Most EdTech start-ups are offering the same learning outcomes. Find out what nobody is looking at and utilise the opportunity to stand out from the crowd. Whatever niche you pick, understand the core challenges for learners and address them head-on.

Find deep global markets to venture into, while keeping your base strong in your home market. When venturing into new territory, it’s important to recognise the common theme for all learners. For instance, the need for a math learning solution is common for all students and is the foundation for most subjects including advanced technologies like AI (Artificial Intelligence) and ML (Machine Learning).

While venturing into new markets, don’t deviate from your in-house products and services. Instead, customize your existing products based on what the foreign markets need and tweak them according to the requirements. That is how you can easily break into new markets successfully.

Anju Nambiar
Anju Nambiar
Anju has 5 years of experience covering business. She writes on startups, business life cycle and startup ecosystem. Her stints include Amazon and Adjetter Media Network.

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