When the world was sleeping and unaware of how glamorous and feminine business and entrepreneurship could be, one woman, Kim Kardashian single-handedly built a business empire for herself and her family. We are now coming to terms with solopreneurs, womenpreneurs, and mompreneurs. But Kim Kardashian had already built a multi-billion-dollar beauty and wellness empire when the rest of the world was still playing catch up.
Who is Kim Kardashian?
Kim Kardashian is a reality TV star, an ex-stylist and now a beauty Moghul. She has a glamorous brand persona, a star-studded net worth, and is one of the biggest international celebrities. Kim paved her way into the cosmetics, and fashion industry by leveraging the power of social media during its budding days.
Kim Kardashian’s Business Portfolio
Kim Kardashian has a very vast business portfolio centred around her stint as a producer to her family’s Reality TV Show. Her portfolio is spread out across exclusive media appearances, collaborations with the who’s-who of the beauty, fashion, and media world. Currently, her prominent business ventures include:
KKW (Kim Kardashian West) Beauty is a cosmetic and beauty brand famous for its body make up, body tape products, lip, and face make up products which is currently undergoing a rebranding exercise to adopt a more sustainable approach. It is estimated to be valued at $1 Bn.
Skims is a shapewear and undergarment brand famous for its inclusive bodysuits, and loungewear, estimated to be worth $1.6 Bn. Through the brand, Kim Kardashian is promoting body positivity since her products cater to men and women of all shapes and sizes.
Keeping up with the Kardashians
At the crux of Kim’s business portfolio is Keeping up with the Kardashians, a reality TV show she co-produced with her family for a long duration of 20 Seasons and which recently concluded. KUWTK has left behind a long legacy and has propelled Kim Kardashian to the pinnacle of stardom.
Kim Kardashian endorses and collaborates with the top designers, make-up artists and brands of the fashion world including the likes of Chanel, Versace, and Mugler. She has appearances at top fashion events including the Met Gala and Paris Fashion Week.
Kim Kardashian does sponsored Instagram posts for luxury brands and products in beauty, health, wellness, makeup, jewellery, cosmetics, and apparel. She charges a tentative $1 Mn for each sponsored post.
How Kim Kardashian became a successful Businesswoman
Kim Kardashian became a successful businesswoman due to her existing television show, the publicity and media coverage received from it. Also, due to her celebrity image and personal life which read like an open book, she has been a favourite among gossip blogs, and the paparazzi. This exposure has helped her business success immensely.
At the crux of Kim’s business portfolio is Keeping up with the Kardashians, a reality TV show she co-produced with her family for a long duration of 20 Seasons and which recently concluded.
What’s in it for me?
Kim Kardashian’s business success is a lesson in branding for solopreneurs and mompreneurs. You need to build a solid brand image for yourself to move forward successfully in business. Learning from Kim Kardashian’s life, you need to capitalise on powerful outreach channels like social media, and digital platforms like YouTube to build your brand image.
Kim Kardashian has been an active user of Twitter since it was first launched. She has actively engaged with her followers and fans without failing to update them about her next move, her pursuits, and passion. Social media and digital platforms are strong branding tools which solopreneurs need to leverage since the exposure and outreach opportunities are at a global scale. Finally, Kim Kardashian’s success is also a lesson in women empowerment. Despite many naysayers and negative publicity received over the years, many of which were intensely sexist in nature, Kim kept pursuing her business ambitious and proved to the world that women can raise empires from the ground in business.