MPhasis Growth Strategy, A Playbook For SMEs

Learning from this mid-sized IT service firm's 'four pillars' of growth, these are the insights into new technological aspects of business and development for SMEs.


Mphasis Limited is an IT services company based in Bangalore, India. The company primarily provides IT and application outsourcing services. In addition to architectural consulting, integrated application development, and application management services, the company’s application services include application development, app maintenance and support services.

In April 2021, the investment management company Blackstone Limited committed to acquire a controlling stake in Mphasis for $2.8 Billion. UC Investments, a wholly-owned division of the Abu Dhabi Investment Authority (ADIA), and other long-term financiers also plan to join the Blackstone joint venture.

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Mphasis provides integrated solutions that include business process outsourcing, infrastructure technology, and application services.

Mphasis plans to implement a “four pillar” strategy this year and beyond to drive its growth. The mid-sized IT service firm will focus on:

Capacity expansion

As companies cannot always depend on technology in a five-year investment model, a big step forward in digital participation and adoption is driving the entire cloud migration. Mphasis plans to do this flexibly. It has invested a lot in understanding how they can use data and a form of artificial intelligence to make critical decisions.

Leadership and talent

The biggest obstacle that companies today face is the lack of supply in the labour market. As Mphasis plans to do, other companies in the segment must also continue to build a talent supply chain to deliver the best customer satisfaction services and cross-industry skills under one roof. In addition to positioning capabilities, companies also need to find new positions and take advantage of global talent. Mphasis hired around 2,000 people in the first two quarters and plans to continue hiring people in India and countries with delivery centres.

Geographic presence

The geographic expansion involves the development of new markets for talent and businesses. Mphasis expects a significant market share in the Nordic countries as well as Canada and the UK. In addition, the company has expanded its distribution centres in Taiwan, Estonia, Mexico and Costa Rica, recruiting senior management and technical talent across all departments and sales functions.

Utilising IP-driven AI/ML innovations – what can other businesses learn from Mphasis?

It is time for all companies – small and large – to find unique and innovative ways to create impactful AI/ML-based business models. Entrepreneurs need to learn the “art” of innovation in artificial intelligence activities based on artificial intelligence to create sustainable solutions for technology that can be used more widely.

In this regard, they should have a clear understanding of the role of intellectual property (IP), with a particular emphasis on patents and patent information analysis.  Clear information about the top AI/ML patentees: corporations, research organisations, and top patenting AI start-ups must be explored for delving into this segment.

Businesses and budding entrepreneurs in communications, financial services and insurance, manufacturing, healthcare, government, transportation, and consumer and retail industries can go a long way in following the industry trends and big players like Mphasis.

Aakash Sharma
Aakash Sharma
Aakash writes on Startup Ecosystem, Policies, Legal and Regulatory aspects of business planning. An alumnus of Delhi University, he is assistant editor at Dutch Uncles.

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