How to Use Social Media to Promote Your Business?

When, Why and How? These are very rational questions which may arise in your mind when you think of using Social Media Platforms for promoting your business.


Far-off, yet so close, that’s what technology has done to us. Smart electronic consumer technology devices/products have contracted the world. Within a few clicks, one is connected to the world virtually. With the increased use of consumer tech products especially smartphones, use of Social Media platforms has also increased to promote businesses online by the entrepreneurs.

Social media binds the world and it is one of the most effective ways to build the customer base for any business if used effectively.

Effective Ways to use Social Media for your Business

Social Media is a boon for businesses – big or small. However, it is important for entrepreneurs to understand that their product/service captures the right market and audience. Here some tips especially, for small businesses to use the social media in the most effective way:

Choose the Right Social Media Platform

With many options available, confusion can prevail. Hence, one must understand the business need and then decide on the right platform.

Follow the Schedule

Consistency is the Key! Create a calendar to share the information of the product/service on a regular basis to create visibility and build trust.

Post High Quality content

Don’t just post but, post quality pictures/videos because ‘quality’ matters.

Don’t Over Promote – Add Value

Excess of everything is bad! Be consistent in sharing product/service posts. But don’t make it a regular advertising platform. Don’t over sell. Instead, add value by sharing relevant and short impactful posts for the audience. 

Brand Recall

Frequent advertisement is a way for brand recall but you must use that effectively. Impactful marketing messages can help the customers to visit your website for their next buy. 

Build Community

Focus on the audience who shall be loyal to the brand instead of increasing the followers.

Provide Quick Response/Resolution

Nothing can beat a swift response so a good customer service will establish a goodwill.

Social Media: Benefits

With proper social media strategy, one can promote business and can avail many benefits such as:

Expanded Reach

With Social Media, one can expand their business and provide their product/service in the Tier II and Tier III cities which may or may not be accessible otherwise. 

Increased Web Traffic

High quality promotional videos/pictures add value and will compel the user to click on the company website and these customers will most likely promote the product to their friends/family.

Networking/Real Time Interaction

Keep the clients up to date on any new launch. The real-time communication builds a strong network between the customer and the business.

Brand Awareness

Increase the reach of the brand to potential and existing clients with frequent insights into any new product/service being offered.

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Social Media binds the World. In today’s age and time, Social Media turns out to be the most effective way to build the customer base for any business if used effectively.

What’s in it for me?

India is a big market with a huge population using smartphone devices. As per February 2021, Statista Research Department Report, the number of smartphone users worldwide are forecasted to exceed 3.8 billion users in 2021 and smartphone users in India are to reach over 820 million in 2022. This explains the potential of reaching the highest possible number of potential customers through top-notch social media promotion. 

Social Media is a solid platform and helps to promote small businesses in many ways. For instance, Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, IGTV, Dailymotion, Telegram and WhatsApp are among the popular social media platforms. Though, these platforms help to promote business at a large scale in India, the entrepreneurs must understand and put themselves in the customer’s shoes to design the social media campaigns with content that is relevant to the target audience, useful for the users by providing some value and generates interests within them to join the club of your loyal customers.

Roopali Kotwal
Roopali Kotwal
Roopali is an industry expert with over a decade of experience. An alumna of Delhi University she writes on Human Resource Management and Business Operations.

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