Ferns N Petals Targeting a Revenue of Rs 1000 Crore in FY22

What started as a premium florist chain has become India’s largest flower and gift retailer.


Ferns N Petals, established in 1994, the company dealt with majorly delivery of flower bouquet. Considering that flowers are exceptionally perishable, FNP toiled with the supply chain, sourcing and logistics to save expenses and fabricate volumes. What started as a premium florist chain has now become India’s Leading flower and gift retailer and one of the largest flower retailers in the world. Having 300 plus outlets across 120 cities the company owns about one-third of the organised flower market in India.

Ferns N Petals Aims to Achieve a Revenue of 1000 crore

Started 27 years ago the firm is ruling over the gifting space in India. The firm is looking forward to doubling its turnover to 1000 crore from 500 crore in the coming years. The company has shown a substantial growth rate without any outside funding. By innovating with their business models and new verticals, FNP has a 35% growth rate on a yearly basis. With the flower market going down in the pandemic, FNP found its silver lining by donning a digital platform to maneuver the crisis and continuing with the business.

By offering a wide range of digital gifting services, the company managed to keep up the sale amidst lockdown and saw an increase in sales by 18%. The company is planning to expand its international business by 35% more. It is also planning for its IPO and expanding beyond their core business of flowers and gifting.

Outlets of Ferns N Petals in India

From having 1 flower shop in Delhi to branching out to 386 stores in 120 cities, Ferns N Petals is planning to scale the services to 15 Tier I and II cities in the coming years. The firm launched 20 new outlets PAN India including Jalgaon, Kota, Tezpur, Goa, etc. It has a strong network of 225 retail outlets across India and cater to a larger customer base through its e-commerce websites.

Along with India, FNP is a big name in the international market as well. Having presence in international markets like the UAE and Singapore, Fern N Petals is planning to expand to Qatar, Saudi Arabia and Indonesia as well.

‘‘

With the flower market going down in the pandemic, FNP found its silver lining by donning a digital platform to maneuver the crisis and continuing with the business.

FNP Portfolio

It has 12 verticals including FNP Retail and Franchising, E-commerce (India and UAE), FNP Cakes ‘N’ More, FNP Gardens, water, media, etc. The firm has enhanced its digital portfolio with fancy services including Violinist on call, fitness on call, poet on call, it has managed to survive in the pandemic.

How to Get a FNP Franchise and at What Cost?

Fern N Petals is present in every nook and corner of the country. In order to get FNP’s franchise one has to fill up a simple form on their website. Franchise investment requirements are:

  • Required property should be in a commercial or high street
  • The floor area should be 250-300 sq feet
  • Well trained and specialised office staff
  • Proper computer system with internet connection

The investment required to enter the franchise business is around 9 lakhs 40 thousand. The expected return on investment to the franchise is around 20-25%. After achieving break-even within initial 3-6 months franchise businesses can earn from Rs 50,000 to Rs 2 Lakh per month, depending on their city of operation.

Some of the benefits of having FNP Franchise

  • The company helps entrepreneurs to select locations for their outlet.
  • It even provides manual help from their trained and skilled workers for the first three months of opening a franchise unit.
  • FNP provides a detailed training programme wherein all the intricacies of running a business is taught.
  • It provides FNP merchandise at wholesale price and also helps in infrastructure designing as each store is universal in look and appearance.
  • Franchise owners get to use the brand name along with FNP website support.
DU Desk
DU Desk
Stories from DU Desk are the collective efforts of our in-house authors, guest authors and subject matter experts who collate and distill their ideas and thoughts to bring out actionable insights for our readers.

YOUR VIEW MATTERS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Disclaimer: The opinions expressed by columnists are their own, not those of Dutch Uncles

If you wish to contribute or have a story suggestion,
email to [email protected]

ALSO READ

Pepperfry’s IPO Launch – A Good Deal...

Zomato’s launch of IPO in the Indian stock market,...

 All you Need to Know About FAANG...

Initially, it was simply FANG and not FAANG. It...

Here is How One can Invest in...

Government bonds, also known as government securities, are debt...