EdTech Market
The study by venture capital firm Blinc Invest shows that the early childhood care and education sector is booming slowly. It has shown a CAGR of 17% over the last 10 years. With the increase in the usage of gadgets and electronics in our day-to-day lives, the teaching-learning process has taken a modern route.
The Indian education system was estimated at $91.7 billion in 2018. According to KPMG and Google reports, the Indian EdTech market will touch $1.96 billion by 2021. As the K-12 segment continues to grow with innovative start-ups, new companies are emerging in the early learning and childhood education sector as well.
List of EdTech Apps for Kids and What are they Providing?
The EdTech start-ups are covering a wide range of academic as well as social and emotional learning for kids. As childhood, between the ages of 5 and 12, is an active phase of the growth cycle among the kids. The start-ups therefore focus on the overall development and focus on the playful learning model.
DragonBox:
A math learning platform for kids between age 4 to 9 and above. With a gamified learning approach, the app ensures that the kids are engaged throughout their learning process. The app offers different games explaining other topics and making it easier for kids to learn the numbers and linear equations.
Emotix:
Founded by IIT post-graduates, the app created an artificial intelligence-based companion robot- Miko. This robot is capable of educating, entertaining, and engaging children in a playful learning environment. The speciality of this app is that using this robotic technology, it imparts knowledge based on curriculum and talks about interesting facts about the world.
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Along with academic knowledge, social and emotional knowledge is also important for kids.
Byju’s:
EdTech Unicorn Byju’s recently launched its Disney-Byju’s Early Learn App for children of 6-8 years of age. The app has animated videos, games, stories, and interactive quizzes which makes the learning process interesting. The app also offers personalised feedback for parents to keep a track of their kid’s growth.
ABCMouse:
The app provides a step-by-step learning process for kids between 2-8 years. The app offers 10,000 activities, more than 850 lessons from maths, science, reading and art. This process engages the kids and keeps them motivated in their learning journey.
Prodigy:
A math learning platform using fantasy-based tools, giving a game-like feel while doing maths. The app provides free as well as paid subscriptions for kids from first to eighth grade. The app tests the kids’ knowledge based on which it works on their grey areas.
Stop, Breathe & Think:
Along with academic knowledge, social and emotional knowledge is also important for kids. This app uses the tool of social-emotional learning and helps kids in regulating and managing their emotions. The app offers kids between 5-10 years of age with breathing and meditation exercises. It also provides them with emoticons to express their feelings and then work on them accordingly. This app is very much recommended for kids with ADHD, as it tends to help kids in maintaining their focus.
Stones2Milestones:
The app offers services to help learners of 3-9 years of age to cultivate reading habits. The platform works towards equipping kids with the English language and cultivating learning habits.
Khan Academy Kids:
The platform provides worksheets, planners, schedules, and resources for kids between age 2 to 7. The platform can be accessed in 10 different languages and help kids in the distant learning process.
DuoLingo Kids:
The app built for language learning procedure among kids above 6 years of age. This app allows the kid with games which enhances their basic vocabulary and helps them in sentence formation.
PBS Kids Game:
A popular educational brand offering gamified learning for kids aged between 2 to 8. The interactive games provided by the app allow the kids to play alongside their favourite characters and learn the basics of maths, science and creativity along with the process.
Learning For Start-ups in This Market
There is a huge market opportunity for learning start-ups focusing especially on languages, coding, and math skills. EdTech start-ups have received $80 million in funding so far that makes them the market king with $9.5 billion. The process of studying smart and not in the conventional way has taken a toll on the GenZ and therefore parents are inclined towards these kinds of apps more for their kids’ overall development.
