When Ikea a Swedish furniture company, stepped its foot in India by unveiling its showroom in Hyderabad, it took the Hyderabadis on a fun virtual auto ride. The fun virtual auto ride required the citizens to wear an AR headset. As the auto roamed on the roads of the Hyderabad city, the products of Ikea came alive by popping on the screens to offer natives an immersive experience of Ikea products. After this fun AR campaign, Ikea’s Hyderabad store received a warm welcome from the Indian customers by crowding its store. Augmented reality, an interactive experience of a real-world that first began with the game ‘Pokemon Go’ is gradually finding its ground into sectors such as e-commerce, marketing, EdTech, gaming, short video apps, etc.AR that was nascent in India till a few years back is now considered by automobiles and sanitary-ware companies to offer visitors a slice of product experience. Anticipating AR’s importance in the future, Ambarish Mitra founded Blippar in 2011, a technology company that specializes in augmented reality (AR), computer vision, and AI. Blippar intends to lessen the gap between digital and real-world experience using AI and AR. Currently,50,000 AR creators use Blippar. Using the Blippar app, a creator can scan real-world objects such as buildings, animals, gardens to create entertaining augmented reality content using its AR self-creation tools. To develop an AR campaign the creator does not need to have the pre-requisites of coding. The campaign developer has access to technical tutorials, campaign best practices, and expert tips for the independent creation of campaigns. It has a plethora of templates and widgets and, the characteristic of drag and drop interface helps the creator to develop AR campaigns with ease.
What makes Blippar unique is its trained computer vision platform that consists of a repository of 200,000 images of common and rare species flowers found in the wild. Its deep learning capabilities enable it to spot the minute differences between images, thus appearing as a precise recognition software.
Blippar has created a novel method to offer an immersive experience through its new indoor visual positioning feature. This feature combines computer vision with the interactivity of augmented reality that can convert any indoor environment or large space into an immersive and detailed AR experience. The feature will be highly beneficial for interior designers, architects, builders, gaming companies, and retail companies offering phygital experience.
Blippar’s product Blippbuilder that primarily focuses on AR technology for the creation and publishing of AR experiences has been used by world-leading brands such as PepsiCo, Porsche, Nestle, L’Oréal, GSK, General Mills, and Procter & Gamble.
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In a bid to increase customer engagement and raise brand awareness Corona Hard Seltzer, one of the leading hard seltzer brands in the USA, has collaborated with Blippar. In its AR campaign, Blippar has merged the power of AR with rich media display ads that will create impressions on various social media channels. The campaign allows the users to feel web AR experiences at the comfort of scanning QR code on the product packaging, thus not requiring a separate app for download. Corona Hard Seltzer’s AR campaign persuades consumers to step onto a virtual tropical beach where they will receive exclusive Corona Hard Seltzer cocktail recipes. The cocktails purchased from the campaign will be delivered to the customer’s doorstep. The campaign also allows the consumer to share their brand experiences on social media.
Besides, traditional marketing the future of AR infused marketing will soon be the new strategy adopted by the brands.
