Reviving the Tourism Industry: Assam Government’s Paryatan Sanjeevani Scheme

The Assam government announced ‘Paryatan Sanjeevani Scheme’ to bring back the tourism industry from the deep waters.

One of the worst-hit industries in the country during the coronavirus pandemic was the Travel and Tourism Industry which drowned in losses as the world went into a pause. With millions of people cancelling bookings, hotels and tourism companies crashed and many of them had to shut down. To revive the Tourism Industry in the post-pandemic situation, the Assam government has announced Paryatan Sanjeevani Scheme.

About the Scheme

The Assam government announced ‘Paryatan Sanjeevani Scheme’ to bring back the tourism industry from the deep waters. Under the scheme, they plan to give away loans amounting from Rs. 1 lakh to Rs. 20 lakh entrepreneurs who are interested in starting a venture in the Tourism Industry.

The scheme was announced at a tourism conclave organised by the government of Assam in association with the Assam Tourism Development Corporation Limited. The idea is to provide incentives to entrepreneurs and encourage and empower them to join the Assam Tourism Industry which will help both the state increase its revenue via tourism at the same time help the entrepreneurs set up successful businesses. The advances will be provided for five years. The state government will give first year’s interest and there will be a one-year moratorium on repayment.

Paryatan Sarathi Scheme

They also inaugurated another scheme Parytan Sarathi which will provide information about Assam tourism including facilities for bookings, tour packages, and hotels along with online payment gateway options. The tourism sector is crucial for the economic foundation of many places especially in the North East it has immense growth potential. These schemes are necessary to pull the industry from crisis and help it thrive in the future. They also expect students pursuing tourism in different institutions to take initiatives and help in the development of the Tourism Industry. 

How will the Scheme help the Tourism Industry?

When an industry is in crisis and is unable to get back on its feet, the government must take actions to induce investments and help them survive. Government schemes like the Paryatan Sanjeevani Scheme incentivise entrepreneurs from across the country willing to venture into the tourism industry to set up their businesses in say Assam as it will be profitable for them. When several such entrepreneurs invest in the industry and come up with innovative solutions to tackle the slack, the industry picks up again, encouraging more entrepreneurs to invest. A simple push from the government later makes the industry self-sufficient and profitable.

What’s in it for me?

If you are an entrepreneur or a small business who are looking for investment opportunities in the tourism industry then this is the perfect opportunity for you. Research and learn more about the scheme and go set up your venture in the beautiful landscapes of the North East. In fact, read up and research about several such schemes started by various states as well as the Central Governments, you might find one that suits your business the best. Government schemes can be very helpful, especially if you are just starting, they can give you the impetus to thrive. 

Smruthi Krishnan
Smruthi Krishnan
Smruthi interviews and writes on inspiring entrepreneurs and the success stories of start-ups. She is currently pursuing Economics major from Delhi University.

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