New Investors in Beauty, Health, and Wellness

Amazon and Wipro are among the newest investors in the beauty, health, and wellness sector.

Towards the end of 2020, we saw how Beauty, Health, and Wellness brands managed to attract the interest of large investors. This new interest by big investors in the BH&W sector stems from the fact that a few big returns that were on par with those coming from tech investments were seen. 


D2C Beauty brands have been through several funding rounds towards the end of 2020 and in 2021 as well.

Amazon: The new beauty investor on the block. 

Clearly there already are new investors in this block, what with Amazon coming in as a first-time investor into the Indian beauty start-up scene. Many more new investors are sure to follow in Amazon’s footsteps. 

The start-up we’re talking about is ‘MyGlamm’, which up until now was a less-known beauty brand. In its recent Series C funding round, MyGlamm received INR 175 Cr backed by Ascent Capital and Wipro Consumer Care Ventures accompanied by Amazon, of course.

Amazon is a new investor in beauty, health, and wellness, and start-ups in this sector need to prepare to gain Amazon on your investors board which will open many doors. 

D2C start-ups like MyGlamm can hope to gain Amazon’s attention. After the funding, MyGlamm is now valued at $100 M. 

B&W: The new favourite among VC and Private Equity Investors

The Female Founders Fund (FFF) has expressed that the Beauty & Wellness sector has become a new favourite of Venture Capitalists, Investors, and Equity Firms in the recent past. 

D2C Beauty brands have been through several funding rounds towards the end of 2020 and in 2021 as well. Only recently ‘Juice Chemistry’ another D2C Beauty Brand like MyGlamm and a direct competitor to the latter managed to raise $6.3 M in a Series A funding round backed by ‘Verlinvest’, a Belgium-based investment firm. 

As mentioned earlier, investment companies like Verlinvest are increasingly looking towards digital beauty brands like Juice Chemistry and MyGlamm with a unique proposition. 

The post-lockdown period has proved to be profitable for beauty and wellness start-ups which has attracted investor interest. 

VC’s like Verlinvest have an extensive portfolio with D2C beauty brands like JuiceChemistry being the new entrant to the list.

Consumer oriented investment firms interested in Health & Wellness:

Big names in the consumer sector are showing keen interest in Health & Wellness investments owing to their rising popularity. This was seen recently when ‘Wipro Consumer Care Ventures’, the VC subsidiary of the legacy FMCG giant ‘Wipro Consumer Care & Lighting’ invested an undisclosed amount into ‘OneLife Nutriscience’, a Health & Wellness company. 

The Health & Wellness sector has been booming ever since the pandemic broke out owing to the renewed consciousness among people regarding nutritional products. Since Health & Wellness digital-first brands are increasingly becoming popular among legacy VC’s and investors, start-ups planning to set up e-commerce stores selling these products can expect to receive funding by these big names.

What’s in it for me?

Beauty, Health & Wellness brands both big and small have great hope of getting investments by big VC’s. Technology oriented start-ups in these sectors are particularly sought-after by the big investors owing to their potential to maximize sales, marketing, and even brand presence through digital technologies. 

Start-ups in these sectors need to think of innovation whether in their business model, products/services, or even branding exercises to attract these large investors. 

Start-ups in Beauty, Health, & Wellness should aim to create a loyal customer base so that big VC’s can view them as a high-return prospect also with convenient exit potential. 

Anju Nambiar
Anju Nambiar
Anju has 5 years of experience covering business. She writes on startups, business life cycle and startup ecosystem. Her stints include Amazon and Adjetter Media Network.



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