Shalmoli Sarkar

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An MBA in marketing and a BTech in chemical engineering, Shalmoli writes on marketing strategies and business technology for new and aspiring entrepreneurs.

World Bank’s $500 Million Programme for Indian MSME

The 6.3 Crore family of Micro, Small, and Medium Enterprises (MSMEs),...

Customer Financing for Small Business

For a business generating revenue from sales is always challenging. All...

Beware from Misbranding your Plant Based Beverage: It’s not...

Amul’s recent print ad written in blue caps “plant-based dairy analogue...

Best Indian Payment Gateways of 2021

The trend of online shopping and preventive measures to keep body...

How Moving Online can revive Fashion and Apparel Business

The fashion and apparel business is no stranger to the ravages...

Pandemic’s Impact on Offline reach, FMCG’s Opts for D2C...

The FMCG sector’s growth largely thrives on offline channels - Kirana...

Ikea Targets its Share in India’s $40 Billion Furniture...

Past one year, our homes have transitioned to makeshift offices. Uncertain...

Ice Cream or Frozen Dessert: What are you selling?

Apart from Nycil’s prickly heat powder commercials on TV, the arrival...

New ASCI Guidelines for Influencer Marketing

Past few years, influencer marketing has witnessed an unexpected rise in...