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Shalmoli Sarkar
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306 POSTS
An MBA in marketing and a BTech in chemical engineering, Shalmoli writes on marketing strategies and business technology for new and aspiring entrepreneurs.
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SCALE
World Bank’s $500 Million Programme for Indian MSME
Shalmoli Sarkar
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June 12, 2021
0
The 6.3 Crore family of Micro, Small, and Medium Enterprises (MSMEs),...
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BUILD
Customer Financing for Small Business
Shalmoli Sarkar
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June 11, 2021
0
For a business generating revenue from sales is always challenging. All...
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BUILD
Beware from Misbranding your Plant Based Beverage: It’s not...
Shalmoli Sarkar
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June 10, 2021
0
Amul’s recent print ad written in blue caps “plant-based dairy analogue...
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BUILD
Best Indian Payment Gateways of 2021
Shalmoli Sarkar
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June 9, 2021
0
The trend of online shopping and preventive measures to keep body...
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EXPAND
How Moving Online can revive Fashion and Apparel Business
Shalmoli Sarkar
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June 8, 2021
0
The fashion and apparel business is no stranger to the ravages...
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EXPAND
Pandemic’s Impact on Offline reach, FMCG’s Opts for D2C...
Shalmoli Sarkar
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June 5, 2021
0
The FMCG sector’s growth largely thrives on offline channels - Kirana...
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BUILD
Ikea Targets its Share in India’s $40 Billion Furniture...
Shalmoli Sarkar
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June 4, 2021
0
Past one year, our homes have transitioned to makeshift offices. Uncertain...
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DISCOVER
Ice Cream or Frozen Dessert: What are you selling?
Shalmoli Sarkar
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June 3, 2021
0
Apart from Nycil’s prickly heat powder commercials on TV, the arrival...
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BUILD
New ASCI Guidelines for Influencer Marketing
Shalmoli Sarkar
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June 2, 2021
0
Past few years, influencer marketing has witnessed an unexpected rise in...
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