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Stories from DU Desk are the collective efforts of our in-house authors, guest authors and subject matter experts who collate and distill their ideas and thoughts to bring out actionable insights for our readers.
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Procurement Process Simplified: The Inner Working of Business

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No matter what kind of business you run, small or big,...
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Sales Pitch Fundamentals: Sharpening Your First Impression

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Wherever you go nowadays you are bombarded with one sales pitch...
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Organisational Culture: Turning Work into a Way of Life

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When it comes to an organisation’s culture there is no one-size-fits-all...
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Recruitment Strategy: How to hire the Best Candidate

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The very nature of hiring and recruitment has changed over the...
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Navigating the Induction Process with Ease

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No one likes being the new kid at school, but everyone...
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Unique Selling Proposition (USP): Getting All Eyes on You

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Whether you find yourself running a multinational corporation or a nice...
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Unravelling the Mystery of Public Relations

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Public Relations (PR) often gets confused with the stereotypical image of...
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AIDA: A Tried-and-True Marketing Strategy

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You cannot build a house unless the cornerstones have been laid...
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Branding and Business: First Impressions Matter

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What Is Branding? Branding is more than just a series of slogans...
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