Is Digital Marketing Emerging as a Good Career Option Post Covid-19?

Small businesses need Digital Marketing Professionals now more than ever, and career opportunities for aspirants are lucrative.

How is Digital Marketing helping small businesses post covid-19?

The beauty about the Digital Marketing Industry is that you can learn about the latest trends and strategies in this sector through online courses. Due to Covid-19, offline businesses have gone online, and they need it to increase their outreach to consumers. As such, several career opportunities have opened up in this sector. 

Digital Marketing also fits in well with the Work from Home (WFH) lifestyle. There are opportunities for job candidates and employees to skill up. The online world is driving business amidst movement restrictions as consumers can purchase products and services from the comfort of their home. 

Its also levelling the field for smaller players to be on equal footing with the big fish. Brands (mainly small) and even big manufacturers are awarding duties like Social Media Management, Digital Strategy Planning, and Public Relations to agencies. This is being done to effuse the creative thought process of agencies with the brand’s ideology for results. 

Media agencies are empowering small businesses through Digital Marketing. They are setting benchmarks for them through novel methods, unique approaches so that effective results can be achieved mainly by way of sales and revenue.

Trending career options in digital marketing

Digital marketing is a very big world which is mainly driven by online content. Online courses  will help young and aspiring marketers to make a place for themselves in the industry. Undergraduates and graduates can upskill, make way for their career advancement and obtain business exposure. 

Entrepreneurs are swearing by highly skilled digital marketers. Since the competition is tough in this space, they need to hire professionals at the top of their game to gain an edge over competitors online. Digital Marketing experts can enable start-ups and small businesses to grow through online platforms by creating the right image for them in front of millions of internet users. 

Digital Marketing Management

This career path entails brand awareness strategies to market products and services using technology tools. Management professionals are responsible for improving traffic for your online presence, whether it’s a website, social profile, or business listing. 

SEO Analysis

SEO Analysts drive traffic, analyse data, and consumer behaviour. This career path requires knowledge of keyword research, search engine algorithms, link building, and Search Engine Marketing.

Social Media Marketing

Social Media Marketing involves in-depth familiarity with a variety of social networking platforms, and the kind of engagement that works well on each of them. Social Media Marketing requires the creation of social campaigns, and performance reviews for these campaigns.


Due to Covid-19, offline businesses have gone online, and they need Digital Marketing to increase their outreach to consumers.

What’s in it for me?

No matter what business you are in, you stand to gain immensely through digital marketing as a start-up. Even big financial institutions like Bank of Baroda have realised the need for a digital marketing strategy. They want to improve their online visibility through influencer tie-ups, content syndications, and new age media opportunities. 

If you are a student, you can avail courses online by agencies to learn practise-oriented strategies. This will help aspirants to assist businesses (especially small) to thrive online and thus make a career in this field.

Anju Nambiar
Anju Nambiar
Anju has 5 years of experience covering business. She writes on startups, business life cycle and startup ecosystem. Her stints include Amazon and Adjetter Media Network.



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