‘Content is King’, and the pandemic induced rapid digitisation of all sorts of businesses has ensured this kingly status of content as it became synonymous with the digital presence of any business. The shift to online platforms was already underway; the COVID-19 pandemic only hastened its pace. The biggest industry that has virtually taken off with a boom during the last year is, without a doubt, the digital marketing services industry.
The foremost advantage for businesses in taking the digital marketing route is that the conversion percentage is very high, and therefore, the business growth is big. With brands witnessing the largely positive impact of their digital footprint, many have gone ahead with outsourcing their marketing campaigns to digital marketing firms that have the expertise in this new industry.
WhizCo, acing the digital marketing game
While traditional campaigns require spending a fortune without any distinct ROI, digital marketing services yield way more results than their conventional counterparts. And one digital marketing services company that has made great name recognition is Delhi-based WhizCo. WhizCo is a creative digital marketing agency based in Delhi. It provides services like SEO Performance, Social Media Marketing, and Influencer Marketing.
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WhizCo offers brands a robust portfolio of digital-first opportunities that drives consumer engagement and action through "powerful human connection".
Prerna Goyal, co-founder and chief marketing officer of WhizCo, is the driving force behind the company. Along with Aastha Goyal and Keshav Jindal, she seeks to redefine the country’s digital marketing space, which has traditionally relied on the strategy of uploading content on various social media with the hopes of recognition.
WhizCo began its operations in India and, over time, has expanded its reach to the global market. Some of the biggest brands this company has helped reach their potential include Maruti Suzuki, Cantabil, PayTM, and OYO among others.
Delivering robust and result-driven marketing solutions by WhizCo
Providing a wide array of services, including Digital Strategy, Viral Marketing, Meme Marketing, Social Media Growth, Influencer Marketing, Account Management, and Hashtag Challenge, among others, WhizCo has tapped a widely expanding market that is set to grow substantially in coming years.
The digital marketing and advertising industry across India had a market size of around $2.68 billion in the financial year 2020, up from just $633 million in the financial year 2015. This is projected to go up to approximately $7.26 billion by 2024, indicating substantial growth in the industry.
Influencer marketing and the new era of content-driven outreach
The influencer marketing space has increased significantly since the start of the pandemic. Businesses across industries and domains, be it FMCG and retail players or entertainment and media, have rapidly adopted digital paths. The $53 billion vernacular content market of India has flourished immensely with massively increased social media usage resulting in unprecedented figures of content intake. Influencer marketing has moved out of traditional social media as it has also found space in short video platforms.
What can budding entrepreneurs learn from WhizCo?
Start-ups and upcoming entrepreneurs must learn to adapt to new trends and embrace technological change. In delving into the new era of marketing and brand promotion, they must create a massive pool of content assets across various social media and digital platforms. Businesses can leverage this to gain traction and help clients expand their outreach.
There’s a great market for digital marketing businesses as associations with brands across distinct verticals such as fashion, health and fast-moving consumer goods, among others, is possible, now that online shift has become necessary for all.
Moreover, for the success of any brand campaign, it is essential to have in place a collaboration of influencers rooted in varying short videos, social media, or other online modes. Aspiring entrepreneurs can learn this from WhizCo; it has amassed a strong cumulative base of nearly 7 million people and offers services that are not traditional digital marketing but focused more on content marketing and brand amplification.
