It goes without saying that social media has become an inherent part of our lives, be it entertainment, information or business. Plethora of social media networking apps have popped up in the market, with only a handful, mostly big tech, ruling the roost. Everyone wants to grab a piece of the ever-growing internet-user base pie, especially India which is the world’s second-largest internet market.

However, as the market gets crowded with entry of new players, existing companies need to come up with new propositions while the ones contemplating to enter this market must put something exciting on the table to differentiate themselves.

One start-up in the latter category just prefixed ‘social networking app’ with a simple word – Local, rather Hyperlocal, and changed the ball game, grabbing a good chunk of that pie for a starter.

This brings us to the inception of homegrown location-based social network app – Public App – which allows users to share videos/content of scenarios taking place around them besides providing them real-time local updates, including events, classifieds etc.

This two-year-old start-up, which was launched by news aggregator and curator Inshorts, has amassed over 50 million users with more than a million videos created on a platform on a monthly basis. Some of the famous personalities, big brands, and politicians are on the app’s active users.

The Ideation

The three IIT dropouts Azhar Iqubal, Deepit Purkayastha and Anunay Arunav already had a glorious feather in their hats with the success of their first venture, Inshorts, and wanted to up the game digital game further.

Even with their first venture, the founders paid attention to the growing demand for short and simple content as the majority, especially youth, lost interest in reading newspapers and anything that requires time.

Once the idea of ‘60 word-news update’ got hit, the founders got thinking over connecting local communities with the same, and maybe more. This led to the inception of Public App in 2019.

The social networking platform connects people with its communities and authorities in their local languages. The aim is to, again, move away from bulky content and make simple news and information accessible to everyone in real-time in minimum time.

Within seven months, the app was able to garner 10 million downloads and capture Tier 1, 2 and 3 cities.

In a world where social media has become the norm, where ‘social media woke’, ‘Instagram Twitter journalism’ and ‘trial by social media’ have taken over ethical and moral journalism, the standoff between the Government of India and American social media giant Twitter has become a matter of concern. 

Though it may seem like an unnecessary war cry, it has reached the extent that Twitter could potentially be banned in India just like the government banned Tiktok and Chinese apps. The Government warned Twitter about their legal provisions and violations which could send their employees behind bars for several years. To this, Twitter replied that the ‘legal bans’ demanded by the Government were inconsistent with Indian laws. The question that now arises is whether Twitter will win the battle against the government? Whether free speech and transparency will thrive in the world’s largest democracy? 

The Reason Behind the Twitter Standoff

Ministry of Electronics and Information Technology (MeitY) engaged in grandstanding with Twitter, which temporarily complied with the ‘legal demand’ to block over 250 accounts before restoring them. It provoked the Government to issue a ‘Non-compliance Notice’ and threaten legal action which could put Twitter at great risk of losing the exemption from legal liability and its executives could go to jail for seven years if charged with non-compliance.

A few weeks ago, several farmers protesting and rallying against the deregulation of Indian agriculture clashed with police in New Delhi creating chaos on January 26, Indian Republic Day. The netizens took to Twitter, with posts flooding from both sides, each giving its narrative. Claiming that certain accounts were propagating misinformation and false narratives on the farmer protests, the Government asked Twitter to block 1178 accounts. They objected to the hashtag ‘Farmers’ Genocide’ and claimed that many of these Twitter handles were backed by ‘Khalistanis’ and Pakistan. Twitter blocked 500 accounts listed by the Government but left the others alone including media, journalists, politicians and activists because according to Twitter, the order was ‘inconsistent with Indian laws’.

In a virtual meeting between government officials and Twitter’s executives in the US, the Government declared that as an intermediary doing business in India, Twitter must comply with Indian laws. However, banning Twitter in India is not that easy. 

Emergency Internet Laws

The Information Technology Act of 2000 is not transparent and outdated. Section 69A gives the government power to deny Internet access and block citizens without any explanation or a fair hearing to the victims who are not even told the offence they are accused of. The law was upheld as it was assumed there were sufficient checks, provisions for hearing and proper decision making when it comes to blocking people and removing offensive posts from social media platforms. Twitter’s AI can also filter and remove offensive content according to its rules. But the question arises, if censorship should be allowed on platforms like Twitter that enhance and propagate the concept of free speech and expression. Netizens should know why the content was removed or people were blocked. Such platforms call for higher accountability and responsibility.

What is in it for Twitter and other platforms?

Social Media platforms need to have a proper hearing and discussion before removing content. People need updated and detailed laws that coincide with both the government’s and company’s agenda to avoid extreme cases of violence and conduct more careful check of the content that is posted. The Information Technology Guidelines for Intermediaries and Digital Media Ethics Code Rules, 2021 was formed to tackle issues like sensationalism of fake news, abuse of these platforms to share morphed images of women, revenge porn and other explicit content. Twitter, Facebook and YouTube must take down defamatory and controversial messages within a specific time-frame, set up grievance redressal mechanisms as well as assist government agencies in the investigation. The rules enable the identification of the first originator of the information for prevention, detection, investigation, prosecution or punishment of an offence related to the sovereignty and integrity of India, the security of the State, friendly relations with foreign states, or public order, or of incitement to an offence relating to the above or in relation with rape, sexually explicit material or child sexual abuse material, punishable with imprisonment for a term of not less than five years. The focus should be on creating a platform for people to voice their opinions while complying with a written set of guidelines to avoid people opting out of Twitter or any such platforms and resulting in a lesser user base.

Post the entire standoff between the government and Twitter, the centre has announced new guidelines for social media platforms which will make it compulsory for apps like WhatsApp to help in identifying seeds of unlawful messages spread across the country. It will be compulsory for all such platforms to provide information and verify identities to authorities within 72 hours of order. The main reason behind such stringent measures is that several citizens are misusing these platforms to spread false narratives and misinformation which often insinuate violence much like the farmer protest on January 26, 2021. To avoid such extreme scenarios, and to protect the spirit of democracy, the Centre has established new guidelines. The controversy remains that such censoring guidelines go against the core principle of democracies; freedom of expression and speech

The Information Technology Guidelines for Digital Media Ethics

• The Information Technology Guidelines for Intermediaries and Digital Media Ethics Code Rules, 2021 was formed to tackle issues like sensationalism of fake news, abuse of these platforms to share morphed images of women, revenge porn and other explicit content. 

• Twitter, Facebook and YouTube must take down defamatory and controversial messages within a specific time-frame, set up grievance redressal mechanisms as well as assist government agencies in the investigation. Whatsapp has earlier refused to comply with the government’s request to trace the origin of a fake message as it undermines the private nature of the platform. 

• The rules enable the identification of the first originator of the information for prevention, detection, investigation, prosecution or punishment of an offence related to the sovereignty and integrity of India, the security of the State, friendly relations with foreign states, or public order, or of incitement to an offence relating to the above or in relation with rape, sexually explicit material or child sexual abuse material, punishable with imprisonment for a term of not less than five years.

• On receiving a court order or notice, an intermediary will need to remove or disable access to unlawful information within 36 hours”.
• Platforms need to appoint a Grievance Officer to deal with complaints and share the name and contact details of such an officer. Intermediaries shall remove or disable access within 24 hours of receipt of complaints of contents that exposes the private areas of individuals.
• Further, they need to appoint a Chief Compliance Officer, a Nodal Contact Person, a Resident Grievance Officer and also publish a monthly compliance report mentioning the details of complaints received and action taken on the complaints.

What is in it for Social Media Businesses?

The very essence of such platforms is to amplify the voices that go unheard and help keep democracy in check. As a social media business, you must be careful about the kind of content that is shared on your platform and be wary of misinformation and fake news being spread via your social media. As a business owner, you cannot get caught in dubious scandals caused by your user base, thus having proper rules and guidelines will help you regulate the content share. However, understand that you cannot over-regulate and invade users’ right to privacy and free speech.

These new rules can lead to privacy challenges and also result in censorship by intermediaries. Not everyone misuses social media, however, exceptions exist. But you cannot control narratives just because of a few exceptions. The guidelines will help ensure the safety of the majority of social media users across India.

It is difficult to conduct a social media business when the guidelines can potentially undermine the principles of open and accessible Internet and violate the right to privacy and free speech of users. But users must follow a proper protocol and have their grievances addressed to avoid abuse and violence via social media.