Klassroom Edutech, a Mumbai based ed-tech start-up recently raised $200,000 in a Pre-Series A round backed by ah! Ventures, alongside Start-up Angels Network, Growth Sense and Meteor Ventures.
Growth factors – Best practises to follow by Ed-Tech start-ups
Klassroom Edutech was founded in the year 2016 and since then their student base, revenue, and partner network has grown multi-fold.
Strategy
Klassroom runs on a very unique ‘Hybrid business model’ with cross selling opportunities between brick-and-mortar centre students and online tutoring. Students have the flexibility to adapt to both learning methodologies (physical or digital). The company is targeting the rurban (rural + urban) market and is facilitating coaching access to students from all walks of life.
Approach
The company takes great care in filtering eligible partners only. This approach is a two-way street since it ensures that students get access to the best local institute. Meanwhile, the local partners enjoy full occupancy and efficient utilisation of their capacity. They are closing gaps in the market by equally prioritising online and offline education.
USP (Unique Selling Proposition)
Klassroom’s unique selling proposition is to resolve student challenges (both rural and urban) through their hybrid platform. They are disrupting the unorganised rural EdTech market by bridging the gap between experienced teachers from top institutions to students from this sector.
Revival strategy in the pandemic
Klassroom’s main survival and revival strategy during the pandemic has been to shift their partner network of brick-and-mortar centres to a hybrid mode focused on online teaching.
They have already chalked out a plan for revival post the pandemic. They will be expanding their urban partner network of 160+ centres to more states and cities in India.
Differentiation
Klassroom’s products and services are differentiated in the EdTech industry by being affordable, accessible, accountable, and flexible. The market that they are targeting is highly unorganised, and untapped which they are capturing with the combination of affordability and value.
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Klassroom runs on a unique ‘Hybrid business model’ with cross selling opportunities between brick-and-mortar centre students and online tutoring.
What SMEs can learn
SMEs venturing into the Ed-Tech sector need to prioritise the online mode of teaching, obviously due to the lockdowns. Post lockdowns, you can slowly move towards a hybrid model which will ensure business is not disrupted during lockdowns and will enable cross selling.
Create an interactive Live learning experience since it will attract higher admissions. Offline coaching centres need to move to the hybrid experience and invest in Edu tech tools and technologies. This is the best way to survive and revive the endless spate of lockdowns and restrictions which are sure to follow.
Keep your price points affordable so that students preparing for a wide variety of examinations like ICSE, CSBE, state boards, IIT-JEE, NEET, CA, etc. across the country can enrol. This collective student base is in millions which will compensate for the lower fee offered to them.
