Welcome to ‘MentorED – Skill Up to Move Up’ a weekly live 45-minute workshop where industry veterans share their knowledge and experience and discuss topics that are apt and relevant to the start-up and small business fraternity. Each workshop focuses on entrepreneurship development for ambitious entrepreneurs, small business enthusiasts, founders and small business owners. Valuable lessons from various subject matter experts can help guide you through your entrepreneurial journey. In order to address the evolution of an idea to a scalable and sustainable business we are steering these workshops to sharpen your skills and personality to kick off your entrepreneurial journey and save you from costly mistakes or reinventing the wheel.
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Mr. Ram Jalan has seventeen years of experience as an entrepreneur, marketer, researcher and internet evangelist. He is Co-founder of DINTW, a Marketing Automation and Consumer Neuroscience Lead Digital Company; Executive Director of a hyper local news outfit Ten News; Angel Investor in a B2B Footwear ERP platform. He launched an Astro-Tech platform called AstroEnvision.com that does Natal Predictions using AI-ML Models. He has built an AI Enabled Credit Rating, Surety and Guarantees Bond issuance platform with Customer Credit and FOIR rating. He has served several brands like Emami, Reliance Industries, IMImobile-UK, AskMe-Malaysia, Batelco (Bahrain). Successfully implemented Digital Transformation Projects at Askme, Wave Group and Omaxe and received funding from marquee investors like Maxis Group, Yes Bank and SoftBank for local search and ecommerce products, retail, organic farming, and real estate projects.
Attendees will get insights into:
- Impact of Reactive Marketing
- Impact of Database Marketing
- Impact of Targeting and Segmentation
- Impact of Trigger Based Marketing
- Impact of Email Marketing
- Impact of Social Media and Content
- Impact of Lead Management
- Impact of Sales Enablement
- Impact of Business Intelligence
Digital Marketing Automation promises great outcomes; more leads, conversions and sales, all with less labour. Automation-using companies have seen their leads and sales grow, delivering sales productivity of 14% and market overhead reductions of 12%. Redirect Focus, Reallocate Budget, Support Customer Interactions and Gather Meaningful Analytics are some of the strategies to integrate digital marketing automation effortlessly into your marketing strategy.
