I am pleased to inform, that our second episode of MentorED, a live show titled: 3×3 Content Strategy Landscape for B2B Marketers will be scheduled at Saturday 2 pm, 29 May 2021 (IST). Our speaker is Ms. Nischala Agnihotri an Independent Content Strategist.
‘MentorED – Skill Up to Move Up’ is a weekly live 30-minute workshop where industry veterans share their knowledge and experience and discuss topics that are apt and relevant to the start-up and small business fraternity. Each workshop focuses on entrepreneurship development for ambitious entrepreneurs, small business enthusiasts, founders and small business owners. Valuable lessons from various subject matter experts can help guide you through your entrepreneurial journey. In order to address the evolution of an idea to a scalable and sustainable business we are steering these workshops to sharpen your skills and personality to kick off your entrepreneurial journey and save you from costly mistakes or reinventing the wheel. We all need motivation and guidance – Mentors are disciplinarians that create essential boundaries that we cannot set for ourselves. The workshop focuses on entrepreneurship development for ambitious entrepreneurs and small business enthusiasts.
Live Stream MentorED every week and stimulate and sharpen your skills and personality to kick off your journey. Watch and learn trainers teach a skill, industry analysts speak on current trends, tips and advice by specialists and hear it from the entrepreneurs in their own words – their experiences and learnings. The mentors in our show will provide you with correct information, guide you on areas of improvement. The unfiltered opinion and trusted advice will prevent you from making mistakes beginners make and encourage you and help you keep going.
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Our speaker Ms. Nischala Agnihotri is an Independent Content Strategist specialising in full-suite content strategy solutions for B2B Marketing Technology Companies. She has worked with brands such as Kalaari Capital, iKeva, COCO, FirstHive, CustomFit, and others that sum to 14 years of experience. She is the founder of Story Scientist, a learning community for content professionals and aspiring content enthusiasts. Digital interactions, digital events and thought leadership is what excites her.
Attendees will get insights into:
- Learn to choose what content should be produced for your business.
- Learn how much to invest in different content formats available.
- Apply XY variable formula to add creativity to your team.
- Apply and implement Part 1 of the 3×3 Content Strategy Landscape for your business.
The topic: ‘3×3 Content Strategy Landscape for B2B Marketers’ is a grid which will tell you – how much, on what type of content, when, and where to invest your money and on what type of content. There is so much happening in the digital world, the clutter and noise are intensifying with everyone left with the choice to explore digital. It will only get denser and more competitive as you go further with your marketing efforts. ‘Limited resources and time’ remain a constant in the equation of making the right investments in different marketing experiments. This framework will help you focus on those experiments, channels, and assets that matter the most to your business and audience. This workshop will help to set the right goals thereby taking you to a point of realization through a quick and easy discovery process.
