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		<title>10 Most Patriotic Brands Of India</title>
		<link>https://dutchuncles.in/discover/10-most-patriotic-brands-of-india/</link>
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		<dc:creator><![CDATA[Aakash Sharma]]></dc:creator>
		<pubDate>Sun, 15 Aug 2021 08:30:09 +0000</pubDate>
				<category><![CDATA[DISCOVER]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Corporate Ecosystem]]></category>
		<category><![CDATA[Indian Brands]]></category>
		<category><![CDATA[Legacy Systems]]></category>
		<category><![CDATA[TATA Group]]></category>
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					<description><![CDATA[<p>What makes a patriotic brand? Is it their origin story, the products they offer, or the revenue they earn in a financial year? Well, it is all these things and many more, along with the story of a business in the way it has impacted a country’s formation and its economic cause, that can testify […]</p>
<p>The post <a rel="nofollow" href="https://dutchuncles.in/discover/10-most-patriotic-brands-of-india/">10 Most Patriotic Brands Of India</a> appeared first on <a rel="nofollow" href="https://dutchuncles.in">Dutch Uncles</a>.</p>
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					<div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400">What makes a patriotic brand? Is it their origin story, the products they offer, or the revenue they earn in a financial year? Well, it is all these things and many more, along with the story of a business in the way it has impacted a country&#8217;s formation and its economic cause, that can testify to the patriotic nature of a brand.</span></p><p><span style="font-weight: 400">On the auspicious event of the 75th anniversary of Indian Independence, let us look at some of India&#8217;s oldest and most influential brands with long roots in the country and have certainly stood the test of time in demonstrating their patriotism. </span></p><h2><b>Patriotic Brands Of India</b></h2><h3><b>Tata Group </b></h3><p><span style="font-weight: 400">In India, Tata is synonymous with belief, trust and a genuinely Indian brand. In its over 150 years of history, Tata has won over the hearts of Indians of all walks of life, spearheading the making of modern India. It is no wonder that an entire generation of Indians has grown up with the well-accepted notion of “</span><i><span style="font-weight: 400">Tata Namak, Desh ka Namak</span></i><span style="font-weight: 400">&#8220;. </span></p><p><span style="font-weight: 400">As an Indian multinational conglomerate, the Tata  Group has a presence everywhere, from manufacturing automobiles, aeroplanes and other products to technology, <a href="https://dutchuncles.in/inspire/mtr-foods/">food </a>and entertainment. The Tata Group was founded in 1868 by Jamshedji Tata. It has gained international recognition after purchasing several global companies. </span></p><h3><b>Godrej Group</b></h3><p><span style="font-weight: 400">The Godrej Group is a Mumbai-based Indian multinational corporation owned and operated primarily by the Godrej family. It was founded in 1897 by Pirojsha Burjorji Godrej and Ardeshir Godrej. The company deals in real estate, consumer goods, industrial engineering, materials, furniture, safety and agricultural products.</span></p><p><span style="font-weight: 400">This legacy conglomerate has many firsts to its name and thus has significantly contributed to the Indian patriotic sentiment at multiple levels. In 1897, Godrej introduced the first lock with lever technology in India. Godrej produced the first authentic typewriter in India in 1955. It became the first Indian company to introduce PUF (polyurethane foam) in 1989. In 2014, Godrej kick-started Masterbrand 2.0 – bigger and brighter and launched FreeG, India&#8217;s first non-web-based mobile browsing experience.</span></p><h3><b>Infosys</b></h3><p><span style="font-weight: 400">Infosys Limited is an Indian multinational IT company that provides business consulting services, IT and outsourcing. According to Forbes Global 2000, in terms of revenue in 2020, it was the second-largest Indian IT company after Tata Consulting Services and the 602nd largest listed company globally.</span></p></div>
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			<h3 class="elementor-heading-title elementor-size-default">Infosys is a tech giant in its own right. The company has helped shape India's high-tech economy through foreign exchange earnings, especially U.S. dollars, which helps maintain the U.S. dollar-rupee ratio. Many SMEs in the Indian IT industry rely on Infosys' affordable technology. </h3>		</div>
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					<div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400">As an international company, it represents India on the global map of technical giants. The company is the biggest hope for computer science students fresh out of college in India. While India does not have its own Alibaba (China) and Google, Facebook, and Twitter (USA), Infosys is a jewel in India&#8217;s tech crown.</span></p><h3><b>Wipro</b></h3><p><span style="font-weight: 400">Wipro Limited is an Indian multinational provider of information technology, consulting services and business processes. In terms of total revenue, it ranks 29th among Indian companies as per Fortune 500 India. It is the ninth-largest employer in India, with approximately 195,000 employees.</span></p><p><span style="font-weight: 400">Mohamed Premji founded Wipro in 1945 in Amalner, Maharashtra, as &#8220;Western India Products&#8221; and was later changed to &#8220;Wipro&#8221;. It was initially established as a producer of refined vegetable oils in Maharashtra under the brand names Kisan, Sunflower, and Camel.</span></p><p><span style="font-weight: 400">In February 2002, Wipro became India&#8217;s first technology and software services company to achieve ISO 14001 certification. In 2008, the group entered the clean energy industry with Wipro Eco-Energy. </span></p><h3><b>Hindustan Vanaspati Manufacturing Co &#8211; Hindustan Unilever</b></h3><p><span style="font-weight: 400">The era of Fast Moving Consumer Goods (FMCG) marketing began much sooner in India than in many other Asian nations. Today&#8217;s famous household names like Lifebuoy (launched in 1895), Pears, Lux and Vim, and Vanaspati Dalda ((1937) have a long history.</span></p><p><span style="font-weight: 400">In 1931, Unilever, a British multinational consumer goods company, established its first subsidiary in India &#8211; Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). The three companies merged into Hindustan Unilever (HUL) in November 1956.</span></p><p><span style="font-weight: 400">Today, HUL is the market leader in consumer goods in India and covers more than 20 consumer categories such as soaps, teas, detergents and shampoos. More than 700 million Indian consumers use its products. </span></p><h3><b>State Bank of India (SBI) </b></h3><p><span style="font-weight: 400">The State Bank of India (SBI) is an Indian bank and financial and legal services organisation based in Mumbai, Maharashtra. SBI is the 43rd largest bank globally and ranked 221st on the Fortune Global 500 list of the world&#8217;s largest companies in 2020. It is the only Indian bank on the list.</span></p><p><span style="font-weight: 400">SBI has a <a href="https://dutchuncles.in/inspire/jigarthanda-the-drink-from-madurai/">rich legacy</a> of over 200 years and has been recognised as a trusted bank for generations by Indians. With around 250,000 employees, it is also the fifth-largest employer in India. SBI has earned the trust of its customers by developing highly relevant products and services, maintaining transparency in dealing with customers, and providing them with easy access to these products and services.</span></p></div>
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					<div class="elementor-text-editor elementor-clearfix"><h3><b>Aditya Birla Group </b></h3><p><span style="font-weight: 400">The Aditya Birla Group is an MNC based in Maharashtra, India. It operates in 34 countries and employs more than 120,000 people. The group was formed in 1857 by Seth Shiv Narayan Birla focused on pinned fibres in viscose, metals, cement (mainly in India). Today, it has operations in the financial services and telecommunications sectors as well.</span></p><p><span style="font-weight: 400">During the British Raj in the 1850s, Birla&#8217;s businesses proliferated. At the starting of the 20th century, the group&#8217;s founder, Mr Ghanshyam Das Berla, developed the group&#8217;s roots in essential industries such as textiles and fibres, aluminium, cement and chemicals. </span></p><p><span style="font-weight: 400">As a close ally of Mahatma Gandhi, he played an active role in India&#8217;s Independence. Together with Mahatma Gandhi, he represented India at the first and second round tables in London. The revolutionaries of the Indian struggle for Independence often met at the Birla House in Delhi to end British rule.</span></p><h3><b>ITC</b></h3><p><span style="font-weight: 400">ITC Limited is an Indian company based out of Kolkata, West Bengal. ITC has diversified its activities in sectors such as cigarettes, basic necessities, hotels, packaging, cardboard and speciality paper and agri-food products.</span></p><p><span style="font-weight: 400">The company was founded in 1910 as the Imperial Tobacco Company of India Limited and later renamed India Tobacco Company Limited in 1970. It became ITC in 1974 and is no longer an acronym for its initialised names.</span></p><p><span style="font-weight: 400">The group completed 100 years in 2010 and, as of 2019-20, had a yearly turnover of $10.74 billion and a market cap of US$35 billion. It has over 36,500 employees at more than 60 locations across India and is part of the Forbes 2000 list. </span></p><h3><b>Bajaj Group </b></h3><p><span style="font-weight: 400">Bajaj Group is an Indian MNC set up by Jamnalal Bajaj in 1926. Bajaj Group is one of the most prominent and oldest groups in Maharashtra. The group includes 34 companies and is Bajaj Auto&#8217;s parent company, which is the world&#8217;s fourth-largest manufacturer of two-wheeler and three-wheeler vehicles.</span></p><p><span style="font-weight: 400">Bajaj Group&#8217;s well-known companies include Bajaj Auto Ltd, Bajaj Electricals, Hercules Hoists Ltd, Mukand Ltd, Bajaj Hindusthan Ltd, Bajaj Finserv Ltd, and Bajaj Holding &amp; Investment Ltd. The group operates in various industries, including automotive, home appliances, lighting, steel, insurance, tourism and finance.</span></p><h3><b>Amul</b></h3><p><span style="font-weight: 400">Amul is an Indian milk and dairy cooperative based in Gujarat, India. Founded in 1946, it is a cooperative brand managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF). It is cooperatively owned by 36 lakh (3.6 million) milk producers Gujarat and the apex body of 13 District Milk Unions. Through the efforts of Tribhuvandas Patel, Kaira District Milk Union Limited (later renamed Amul &#8211; Anand Milk Union Limited) was established in 1946. Amul started the &#8216;White Revolution&#8217; in India, making India the largest producer of milk and dairy products globally.</span></p><p><span style="font-weight: 400">With the inspiring stories of these brands and their efforts to establish themselves, it is easy to recognise them as the most patriotic brands of India. Learning from them and embracing new age methods and technologies, it is time for new and budding entrepreneurs to make space for themselves. They have the chance to write their stories in the entrepreneurial books of Indian history so that coming generations can write about their contribution to the economy, and their legacy can testify to their patriotism.</span></p></div>
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		<p>The post <a rel="nofollow" href="https://dutchuncles.in/discover/10-most-patriotic-brands-of-india/">10 Most Patriotic Brands Of India</a> appeared first on <a rel="nofollow" href="https://dutchuncles.in">Dutch Uncles</a>.</p>
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		<title>From Attempting Suicide to Multi-Millionaire, the Story of Kalpana Saroj</title>
		<link>https://dutchuncles.in/inspire/from-attempting-suicide-to-multi-millionaire-the-story-of-kalpana-saroj/</link>
					<comments>https://dutchuncles.in/inspire/from-attempting-suicide-to-multi-millionaire-the-story-of-kalpana-saroj/#respond</comments>
		
		<dc:creator><![CDATA[Aakash Sharma]]></dc:creator>
		<pubDate>Tue, 27 Jul 2021 12:35:08 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Founder's Story]]></category>
		<category><![CDATA[INSPIRE]]></category>
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		<category><![CDATA[Legacy Systems]]></category>
		<category><![CDATA[Women Entrepreneur]]></category>
		<guid isPermaLink="false">https://dutchuncles.in/?p=34444&#038;preview=true&#038;preview_id=34444</guid>

					<description><![CDATA[<p>The world is a tough place for women. From the historical accounts of denial of the fundamental rights to the contemporary challenges in daily life that women face, their journey is far too different (and more difficult) than it is for the opposite gender in the race. More so, India is an even more difficult […]</p>
<p>The post <a rel="nofollow" href="https://dutchuncles.in/inspire/from-attempting-suicide-to-multi-millionaire-the-story-of-kalpana-saroj/">From Attempting Suicide to Multi-Millionaire, the Story of Kalpana Saroj</a> appeared first on <a rel="nofollow" href="https://dutchuncles.in">Dutch Uncles</a>.</p>
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					<div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400">The world is a tough place for women. From the historical accounts of denial of the fundamental rights to the contemporary challenges in daily life that women face, their journey is far too different (and more difficult) than it is for the opposite gender in the race. More so, India is an even more difficult country for women to succeed in and navigate through life. </span></p><p><span style="font-weight: 400">Case in point, one of today&#8217;s most <a href="https://dutchuncles.in/featured/vani-kola-and-mukesh-ambanis-common-enthusiasm/">successful entrepreneurs </a>and amongst the biggest names in India&#8217;s business circles, described as the &#8216;original slumdog millionaire&#8217;, a compliment as backhanded as it is degrading &#8211; </span><b>Kalpana Saroj</b><span style="font-weight: 400">. Saroj is an Indian Dalit woman who once attempted suicide to escape discrimination, poverty, and physical abuse and is now the Chairperson of a multi-million dollar company. </span></p><p><b>Here we attempt to document her journey, which is the epitome and an icon of the Dalit struggle, as well as the difficult life of a woman from the margins of society.</b></p><h2><b>Rags to Riches: Story of the Woman who has lived this Phrase</b></h2><p><span style="font-weight: 400">Kalpana Saroj&#8217;s is a story that is seldom heard in India and is even rarer to become a sensation for not only women but an entire generation of entrepreneurs. Her life seems like the outline of a Hindi film, with a narrative that has overturned so many hindrances to resolve with a pleasant ending. The &#8220;rags to riches&#8221; cliché can be overused, but it goes some way in describing the story of Saroj, a woman who struggled on almost all the occasions on her way to the top. </span></p><p><span style="font-weight: 400">Born into a family from the Dalit community, she was harassed at school, coerced into marriage at the age of 12, and fought discrimination and social pressures to leave her husband, before she tried to take her own life. </span></p><p><span style="font-weight: 400">India&#8217;s caste system is an ancient orthodox social hierarchy still practised by a majority of Indians. This hierarchy puts people into different strata by virtue of their birth &#8211; people born into the lower castes have historically faced oppression and discrimination. As a Dalit woman growing up in a remote village, Kalpana&#8217;s gender and caste made her life more challenging as these identities hung like a double-edged sword over her in her journey to the top.</span></p><p><span style="font-weight: 400">After being wedded off at the tender age of 12, she was forced to live in a Mumbai slum with her husband&#8217;s abusive family, only to be later rescued by her father. She went back to her village to live with her parents. There, she attempted suicide after being ostracised by the villagers. </span></p></div>
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			<h3 class="elementor-heading-title elementor-size-default">Kalpana Saroj faced an extreme life crisis, on one dark day when she was in her lowest moment; she decided to end her life. She consumed three bottles of termite poison insecticide.</h3>		</div>
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					<div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400">Her aunt walked into the room and saw her in a critical condition. She rushed her to the hospital and, thus, saved her life. The incident became a watershed moment for her. At 16, she came back to Mumbai to live with her uncle. </span></p><p><span style="font-weight: 400">She started by making less than a dollar (Rs. 50) a month by sewing and tirelessly learning how to operate industrial sewing machines. As a result, she saw her salary rise. But the money she made was not enough to pay for her sister&#8217;s treatment which could have saved her life, an incident that defined Kalpana&#8217;s entrepreneurial spirit.</span></p><h2><b>The Tragic Making of ‘Entrepreneur’ Kalpana Saroj</b></h2><p><span style="font-weight: 400">Money was always scarce for Kalpana. Amidst an already financially thin situation, her youngest sister fell ill. Her family could not afford the treatment. Despite scrounging everywhere for help and resources, she could not be saved. This incident made Kalpana realise the value and necessity of money more than ever. She came to the realisation that life without money was worthless and she was going to earn lots of it. She began working sixteen hours a day, a habit which she still maintains.</span></p><p><span style="font-weight: 400"><img loading="lazy" class="aligncenter wp-image-34450 size-full" src="https://cdn.dutchuncles.in/wp-content/uploads/2021/07/Kalpana-Saroj-copy.jpg" alt="Kalpana Saroj Entrepreneur Millionaire Indian Woman" width="1920" height="750" srcset="https://dutchuncles.in/wp-content/uploads/2021/07/Kalpana-Saroj-copy.jpg 1920w, https://dutchuncles.in/wp-content/uploads/2021/07/Kalpana-Saroj-copy-300x117.jpg 300w, https://dutchuncles.in/wp-content/uploads/2021/07/Kalpana-Saroj-copy-1024x400.jpg 1024w, https://dutchuncles.in/wp-content/uploads/2021/07/Kalpana-Saroj-copy-768x300.jpg 768w, https://dutchuncles.in/wp-content/uploads/2021/07/Kalpana-Saroj-copy-1536x600.jpg 1536w, https://dutchuncles.in/wp-content/uploads/2021/07/Kalpana-Saroj-copy-150x59.jpg 150w, https://dutchuncles.in/wp-content/uploads/2021/07/Kalpana-Saroj-copy-600x234.jpg 600w, https://dutchuncles.in/wp-content/uploads/2021/07/Kalpana-Saroj-copy-696x272.jpg 696w, https://dutchuncles.in/wp-content/uploads/2021/07/Kalpana-Saroj-copy-1392x544.jpg 1392w, https://dutchuncles.in/wp-content/uploads/2021/07/Kalpana-Saroj-copy-1068x417.jpg 1068w, https://dutchuncles.in/wp-content/uploads/2021/07/Kalpana-Saroj-copy-1075x420.jpg 1075w" sizes="(max-width: 1920px) 100vw, 1920px" /></span></p><p><span style="font-weight: 400">The next stage of her life was no different from the already escalating problems and challenges, but this time she was prepared. In the mid-1990s, after working in a hosiery shop for several months, she decided to open her own shop. While working, she often listened to the radio. There, she heard about various government programmes on the radio and subsequently applied for a loan under the Mahatma Jyotibhai Phule scheme. She used this little seed money of Rs. 50,000 to start a small furniture business and sold cheap imitations of luxury furniture from Ulhasnagar, Thane. On the other hand, she continued her sewing business.</span></p><p><span style="font-weight: 400">When she started making some profits, along with the money from the grant, Kalpana founded an NGO that is now the Kalpana Saroj Foundation. After suffering from the pain of not <a href="https://dutchuncles.in/build/how-can-small-businesses-attract-and-retain-employees/">finding a job </a>despite numerous attempts, she wanted to save as many people as possible from this employment crisis.</span></p><p><span style="font-weight: 400">Around the same time, an individual offered to sell her a disputed land at a discounted price of Rs. 2,50,000. After the case and litigation were resolved, the land value soared to Rs 50 lakh, paving the way for Kalpana’s entry into the construction industry in Mumbai.</span></p><h2><b>The strange case of Kamani Tubes</b></h2><p><span style="font-weight: 400">Ramjibhai Kamani, a prominent businessman in the newly independent India, was a great admirer and disciple of Mahatma Gandhi and Jawaharlal Nehru. After independence, he came to Kurla and set up three companies: Kamani Tube, Kamani Engineering and Kamani Metal. Everything was a fortune for him with these industrial enterprises.</span></p><p><span style="font-weight: 400">But shortly after his death in 1987, a quarrel broke out between his sons and the workers&#8217; union. The union then went to court and asked for a transfer of ownership to the workers because the owner&#8217;s behaviour was contrary to the company&#8217;s interests. Subsequently, Kamani became the first Indian company whose license was granted to the workers union by the Indian Supreme court instead of the founder&#8217;s heirs.</span></p><p><b><i>But if there will be three thousand owners, who will do the actual work? </i></b></p><p><span style="font-weight: 400">This inevitable self-conflict soon erupted into a crisis in the company. Union leaders had no interest in the company; they just wanted to make a quick buck. As part of the reforms during the time, the company was inundated with loans, renewals and credits from banks. The government also provided them with various resources and services. As a result, they had a huge capital, but no one had the experience to use these resources for the company&#8217;s welfare and growth.</span></p><p><span style="font-weight: 400">Thus, from 1987 to 1997, the company continued to survive one way or another. But as soon as the investors realised what had happened with the money invested as part of the reforms and credit, they came down heavily. Authorities stopped electricity and water supplies for Kamani industries. 140 cases were filed against the company, and it owed Rs. 116 crores to investors. Of the three Kamani companies, two had already gone under. The third, Kamani Tubes, appeared set to go down the same rabbit hole. </span></p><p><span style="font-weight: 400">At that time, the workers came to Kalpana Saroj, imploring her to save their company and, thus, their livelihood. Her flourishing NGO and business acumen had earned her a decent reputation among business circles. Her knowledge about the industry was not much, but the thought of 566 starving families made her help the distressed company. She had nothing to lose, and the rest is history. </span></p><h2><b>Turing Fate Around &#8211; the Kalpana Saroj Way</b></h2><p><span style="font-weight: 400">She took the company&#8217;s reins in her hands and formed a core team of ten, each an expert in their respective fields. Then she hired some consultants and created a proposal on how to go about fixing the damage. When Kalpana took her recommendation to the board made up of several IDBI and bank representatives, they agreed to go ahead on the condition that she sits on the board and undertake the responsibility of all liabilities. She agreed and was appointed company president in 2000.</span></p><p><span style="font-weight: 400">From 2000 to 2006, Kamani Tubes ran in and out of courts. After numerous high-level meetings, requests, and diplomatic considerations led by Kalpana, the penalty and interest amounts imposed on the company were eventually forgiven, and 25 per cent of the principal amount was also deducted. Courts almost halved the company&#8217;s debt as compared to the original sum. In 2006, for leading the company out of a literal existential crisis, Kalpana Saroj was appointed as the Chairperson. The court transferred ownership of Kamani tubes to her. </span></p><p><span style="font-weight: 400">In restarting the company and shedding the past weight, Kalpana and her team needed to focus on revamping manufacturing and getting the firm back on its feet. They started by replacing all the machinery which either had been stolen or fallen to disrepair. In 2009, they shifted the factory to Wada, and the company began its uphill path from there. </span></p><p><span style="font-weight: 400">Today, Kamani Tubes is a growing business worth more than $100 million. Moreover, according to numerous estimates, Kalpana has a personal net worth of $112 million. </span></p></div>
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			<h3 class="elementor-heading-title elementor-size-default">A multi-millionaire at the helm of a profitable and successful company, Kalpana Saroj rubs shoulders with prominent people in business and has won awards for her professionalism.</h3>		</div>
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					<div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400">She was awarded the Padma Shri for Trade and Industry in 2013. She was assigned a seat at the board of directors of Bhartiya Mahila Bank, a bank principally made for women by the Indian government. She serves as a member of the Board of Governors at the Indian Institute of Management Bangalore.</span></p><h2><b>Kalpana Saroj&#8217;s Expanded Entrepreneurial Umbrella</b></h2><p><span style="font-weight: 400">Kalpana Saroj started KS Film Production and produced her first movie, which was dubbed in English, Telugu, and Hindi. Khairalnji Movie is produced by Deelip Mhaske, Jyoti Reddy, and Mannan Gore under Kalpana Saroj&#8217;s banner.</span></p><p><span style="font-weight: 400">She regularly visits her home village and does charity work to help those in her community. As a Dalit and a woman, her story is all the more remarkable in a country where so few CEOs are from such a background. She finds her inspiration in Babasaheb Dr. Bhimrao Ambedkar, the key architect of the Indian constitution and a Dalit social reformer.</span></p><p><span style="font-weight: 400">Kalpana Saroj is genuinely a person of substance in all senses. Under her leadership, Kamani Tubes Limited, Kamani Steel Re-Rolling Mills Pvt Ltd, Saikrupa Sugar Factory Pvt Ltd, Kalpana Builders &amp; Developers, Kalpana Saroj &amp; Associates, and KS Creations Film Production have thrived to mega success. The fact that she has more </span><span style="font-weight: 400">than six successful companies</span><span style="font-weight: 400"> with a net worth of over Rs. 1000 crores under her name are testament to her life, struggle, and success. </span></p><p><b>It is like the coming of a full circle for a girl from an underprivileged small-town family to topping lists and making limelight on the most prestigious national and global stages. </b></p><p><span style="font-weight: 400">Kalpana Saroj is armed with a lifetime of experience and an admirable journey. Her journey proves that to be a successful entrepreneur, you don&#8217;t necessarily need big degrees, just big dreams and the determination to achieve them. Working on her exceptional principles of honesty above proficiency, strength in adversity, and action rather than oration, Ms. Saroj has made an indelible mark in Indian society and the business world for generations to take inspiration from.</span></p><p><span style="font-weight: 400">Ramjibhai Kamani started Kamani industries with a vision for what the newly minted nation of India would look like. Kalpana Saroj has taken that vision and values of justice, fair play, and equality to a new high, inspiring everyone who aims to succeed in life despite an underprovided background and societal baggage of discrimination.</span></p><p><em>For more inspiring stories like this, read our <a href="https://dutchuncles.in/inspire">Inspire Section</a>!</em></p></div>
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		<p>The post <a rel="nofollow" href="https://dutchuncles.in/inspire/from-attempting-suicide-to-multi-millionaire-the-story-of-kalpana-saroj/">From Attempting Suicide to Multi-Millionaire, the Story of Kalpana Saroj</a> appeared first on <a rel="nofollow" href="https://dutchuncles.in">Dutch Uncles</a>.</p>
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		<title>Jigarthanda, the Drink from Madurai</title>
		<link>https://dutchuncles.in/inspire/jigarthanda-the-drink-from-madurai/</link>
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		<dc:creator><![CDATA[Aakash Sharma]]></dc:creator>
		<pubDate>Mon, 26 Jul 2021 05:35:09 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[INSPIRE]]></category>
		<category><![CDATA[Product]]></category>
		<category><![CDATA[Beverage Industry]]></category>
		<category><![CDATA[Legacy Systems]]></category>
		<category><![CDATA[local]]></category>
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		<category><![CDATA[Tamil Nadu]]></category>
		<guid isPermaLink="false">https://dutchuncles.in/?p=34341&#038;preview=true&#038;preview_id=34341</guid>

					<description><![CDATA[<p>Food, culture, and legacy – this is the most time-tested and overwhelmingly powerful trio that has historically contributed to the making of regimes, civilisations and more recently, brands. India is one of the most diverse countries in the world. And this diversity has impacted the long-standing traditions and cultures of this land for centuries. Taking […]</p>
<p>The post <a rel="nofollow" href="https://dutchuncles.in/inspire/jigarthanda-the-drink-from-madurai/">Jigarthanda, the Drink from Madurai</a> appeared first on <a rel="nofollow" href="https://dutchuncles.in">Dutch Uncles</a>.</p>
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					<div class="elementor-text-editor elementor-clearfix"><p>Food, culture, and legacy – this is the most time-tested and overwhelmingly powerful trio that has historically contributed to the making of regimes, civilisations and more recently, brands. India is one of the most diverse countries in the world. And this diversity has impacted the long-standing traditions and cultures of this land for centuries.</p><p>Taking from this vast and diversified culture, the &#8216;Food&#8217; in India is also one of the best to be found anywhere worldwide. From Kashmir&#8217;s famous <em>Dumaaloo</em> and <em>Rogan Josh</em>, Bihar&#8217;s <em>Litti Chokha</em>, and Sikkim&#8217;s <em>Gundruk</em> and <em>Sinki</em>, to Rajasthan&#8217;s <em>Gatte ki Sabzi</em>, Karnataka&#8217;s <em>Dosa</em>, and Tamil Nadu&#8217;s <em>Idli</em>, the &#8216;great Indian food&#8217; is a jewel of pride on every Indian&#8217;s head. This pride is felt unanimously by people across religious, social, economic and political lines.</p><p>This story is about one such revolutionary, universally loved &#8216;famous&#8217; beverage that has come to be known as the <em>de facto</em> beverage of Madurai, enticing tourists from faraway lands of all walks of life and quenching the thirst of locals with excellent taste &#8211; the <strong><em>Famous Jigarthanda</em></strong> company.</p><h2>Madurai&#8217;s <em>Jigarthanda</em> &#8211; A Meeting of Taste and Cultures</h2><p><em>Jigarthanda</em> (ஜிகர்தண்டா in Tamil) is a cold beverage that is famous in the South Indian city of Madurai in Tamil Nadu, India. It literally translates to &#8220;cool heart&#8221; in English (<em>Jigar</em> means heart, <em>Thanda</em> means cold in Hindustani). This beverage is generally prepared and served at roadside stalls as a refreshment during the Indian summer. It is effectively a cold drink made of milk, almond <em>Pisin</em> (gum derived from the bark of the sweet almond tree), <em>khoya</em>, sarsaparilla root syrup (<em>nannari sherbet</em> syrup) with alternatives of <em>basundi</em> and milk ice cream as toppings.</p><p>A drink seemingly born in the <em>local markets</em> of Madurai is now largely regarded as the city&#8217;s own drink, with many restaurants and bakeries now selling &#8216;Madurai&#8217;s&#8217; jigarthanda counters. However, anyone familiar with Tamil can spot that the name &#8216;jigarthanda&#8217; is not Tamil enough to be born in Madurai.</p><p>So, where did jigarthanda come from?</p><h2>Differing Roots of this Now Truly Madurai drink</h2><p>Jigarthanda is synonymous with Madurai, even though it may not have been born there. Some experts say that the influence of this cold beverage came from the North. They say that the concept for jigarthanda and the widely famous North Indian <em>falooda</em> are essentially the same. Just that in falooda, chefs use almond pisin, semiya, sabja seeds and rooh afza, while for jigarthanda, they use milk ice cream, milk, nannari sharbat, basundi and almond pisin.</p></div>
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			<h3 class="elementor-heading-title elementor-size-default">The drink's nomenclature, which has etymological roots in the North Indian language of Urdu, is further cited as a source for the drink's connection to the North. 'Jigar' means heart, and 'thanda' means cool, and thus jigarthanda translates to 'cool heart'.</h3>		</div>
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					<div class="elementor-text-editor elementor-clearfix"><p>But the one thing that is certain regarding <em>jigarthanda</em> is the role of a <a href="https://dutchuncles.in/inspire/mtr-foods/">legacy brand</a> that started from a tiny pushcart in the 1970s and today has expanded to over 200 outlets of this &#8216;famous&#8217; beverage, the iconic &#8216;Famous Jigarthanda&#8217; of Madurai.</p><h2>The iconic &#8216;Famous Jigarthanda&#8217; of Madurai</h2><p>Today, Famous Jigarthanda is a household name in the city of Madurai. Started by P.S. Sheik Meeran at the Kaalavasal junction in Madurai in 1977, the business has gone full circle, from Sheik Meeran initially selling ice creams made of milk, sugar and vanilla essence on a pushcart to selling thousands of glasses of jigarthanda during the season&#8217;s peak.</p><p>When Sheik Meeran began selling the jigarthanda on his pushcart, it immediately became his most sought-after product, and people bought it overwhelmingly. Though this drink is available everywhere, Famous Jigarthanda&#8217;s became quite different from the others over the years due to the mixing of &#8216;basundi&#8217; for adding more taste to the drink.</p><p>In simple terms, Jigarthanda is a cold beverage like falooda, but the taste of the two drinks is entirely different. What separates the Jigarthanda from its northern cousin is pisin. While the latter uses vermicelli and is scooped up and eaten, the Jigarthanda is stirred and drunk.</p><p>Sheik Meeran&#8217;s farming ancestors hailed from Yangon, Myanmar. Tales of the Meeran family say that Sheik Meeran&#8217;s grandfather was the one who first made up a drink comprising basundi (condensed milk), milk and edible almond gum. He coincidentally came up with a version of Jigarthanda that was hot as it lacked the ice cream.</p><p>Situated on the famous East Marret and South Masi Street intersection, the Famous Jigarthanda shop attracts hundreds of customers every day and peaks further during summer. Their customers gave them the name &#8216;famous&#8217; to identify their shop &#8211; it has stayed so ever since, and Meeran&#8217;s sons have made the proper use of it.</p></div>
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										<img width="696" height="272" src="https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-1024x400.jpg" class="attachment-large size-large" alt="P.S. Sheik Meeran- Jigarthanda" loading="lazy" srcset="https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-1024x400.jpg 1024w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-300x117.jpg 300w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-768x300.jpg 768w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-1536x600.jpg 1536w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-150x59.jpg 150w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-600x234.jpg 600w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-696x272.jpg 696w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-1392x544.jpg 1392w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-1068x417.jpg 1068w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-1075x420.jpg 1075w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda.jpg 1920w" sizes="(max-width: 696px) 100vw, 696px" />											</div>
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					<div class="elementor-text-editor elementor-clearfix"><p>With five simple components, <em>P. S. Sheikh Meeran and Sons</em> have made the jigarthanda synonymous with the town&#8217;s name. There is no recorded history of this beverage; legends situate its origins in Mughal emperor Jehangir&#8217;s reign, all with too much contestation. Yet nobody knows jigarthanda better than perhaps the locals of Madurai.</p><p>People of Madurai have adopted this drink and made it their own popular-staple drink. The city is full of jigarthanda vendors, and there are minute differences in the variants available. But the name that stands out as the best is &#8216;Famous Jigarthanda &#8211; Since 1977&#8217;.</p><h2>Famous Jigarthanda &#8211; From Tiny Pushcart to 200 Outlets</h2><p>Today, P.S. Sheikh Meeran&#8217;s four sons have expanded the business into a chain of nine shops in Madurai and 35 regions across Tamil Nadu. S. Peer Mohammed, Sheikh Meeran&#8217;s eldest son, takes care of the Anna Nagar branch, while his next son, S. Zinda Madhar, is in charge of the shop on East Marret Street. The third in line &#8211; S. Shahul Hameed &#8211; takes care of the company godown. The youngest son Amanullah takes the shop&#8217;s name and fame beyond the city limits. He is in charge of the out-station orders.</p></div>
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			<h3 class="elementor-heading-title elementor-size-default">Ten people manage the leading shop that sells not less than 1,000 glasses of jigarthanda in a day between 10.30 am and 10.30 pm, with only one holiday — on Diwali — every year.</h3>		</div>
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					<div class="elementor-text-editor elementor-clearfix"><p>They regularly supply for weddings and other functions in Erode, Coimbatore, Tiruppur, Tirunelveli, Thoothukudi, Chennai and Bangalore. Famous Jigarthanda has its head office in East Marret Street Madurai. It operates branch offices in Madurai, Chennai, Coimbatore, Tirupur, Ramanathapuram, Sivagangai, Tuticorin, Virudhanagar, Hosur, Dindugal, Vellore, Theni, Sivakasi, Tiruchy, Pudhukottai, Erode, Perambalur, Idukki, Namakkal, Thirumangalam and Bangalore. This legacy brand runs around 200 outlets.</p><p>Famous Jigarthanda sells two types of jigarthanda: the Ordinary and Special. The main ingredients that go into jigarthanda are <a href="https://dutchuncles.in/inspire/amul-a-milk-strike-that-changed-the-course-of-dairy-industry/">milk</a>, almond pisin, basundi, ice cubes and <em>sherbet</em>. The unique variety has more khoya than the ordinary one. The legacy brand makers prepare their own <em>sherbet</em>.</p><p>The drink that Famous Jigarthanda serves to its customers has condensed and chilled cow&#8217;s milk, nannari sherbet syrup, almond pisin, sugar syrup, cream, milk ice cream and basundi. This varies as per the customers&#8217; orders. It is generally served in glass tumblers and is a body coolant, true to its name. It is perhaps this cooling nature of the drink that made Madurai embrace it as its own.</p><p>In 1988, Meeran diversified his products and began selling Jigarthanda at night. He saw the drink was broadly available in the area, so, at Rs 3, he kept the price per glass lower than other vendors. He also infused more basundi for a better taste in the drink. This simple yet innovative idea worked, and Meeran set up his first shop on the busy street of East Marret in 1993.</p><p>Fast forward to 2021, and the brand today has 200 franchises across Tamil Nadu with a daily footfall of around 300-500 customers per shop. At its main store in Madurai, 1,000 glasses of Jigarthanda are served every day. The current prices of the brand&#8217;s titular products are incredibly affordable, explaining the brand&#8217;s mass appeal and widespread success.</p><p>Starting with the Jigarthanda Ice Cream Small from Rs.15/- and Jigarthanda Cone Ice at Rs.20/-, the company prices its Jigarthanda Basundi at Rs.80/- and Jigarthanda Basundi Parsal at Rs.85/-. The Famous Jigarthanda Special is priced at Rs.60/-.</p><p>The sales of thousands of these products rope in profits for the brand. More importantly, it keeps the legacy of Sheik Meeran&#8217;s indigenously created beverage alive by serving it chilled to customers from all walks of life.</p></div>
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										<img width="696" height="272" src="https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-2-1024x400.jpg" class="attachment-large size-large" alt="An Iconic Picture of a Jigarthanda shop" loading="lazy" srcset="https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-2-1024x400.jpg 1024w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-2-300x117.jpg 300w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-2-768x300.jpg 768w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-2-1536x600.jpg 1536w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-2-150x59.jpg 150w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-2-600x234.jpg 600w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-2-696x272.jpg 696w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-2-1392x544.jpg 1392w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-2-1068x417.jpg 1068w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-2-1075x420.jpg 1075w, https://dutchuncles.in/wp-content/uploads/2021/07/Jigarthanda-2.jpg 1920w" sizes="(max-width: 696px) 100vw, 696px" />											</div>
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					<div class="elementor-text-editor elementor-clearfix"><h2>What makes Famous Jigarthanda so popular?</h2><p>Jigarthanda is to food enthusiasts what the city&#8217;s famous Meenakshi temple is to devotees. Tourists from across the world, including celebrities and movie stars, have come to taste this chilled drink.</p><p>In the Famous Jigarthanda factory, chefs boil 100 litres of cow&#8217;s milk in multiple batches till it reduces to 40 litres and refrigerate it to make <em>khoya</em>. While most jigarthanda makers use kadal paasi, also known as china grass (or agar agar), this family run business (brand) use what the father-founder Sheik Meeran started to make the products stand out from the competition- the self-made <em>khoya</em>.</p><p>They soak the natural body-coolant badam pisin (almond resin) overnight, grind it and add it to the main drink in a particular measure. Home-made vanilla ice cream is another essential ingredient. The sweet nannari (sarsaparilla) syrup is made by boiling the roots and mixing it with sugar and basundi (sweetened thickened milk). All these are combined to make the thick shake that spells magic in the mouth.</p><h2>Coming of Age with New Era Technology and Online Shift</h2><p>As the company has turned itself into a legacy brand with deep roots in the South Indian region, it has not failed to realise the new era of technology driven changes and new models to expand its business. With a well-maintained website serving as its easy to access portfolio and information hub for lakhs of potential customers, it also gives online ordering services to its customers.</p><p>From letting people order desserts online to promising fast delivery of these sweets at their doorstep, the company has tapped into the large market of individual customers and the bulk ordering and large-scale event segment. It regularly supplies for weddings and other functions all over Tamil Nadu, Karnataka, and Kerala. The door delivery service offered by Famous Jigarthanda is also available for events and bulk orders, with the threshold order quantity set at 100 plus items for local delivery and 300 plus for out-state delivery.</p><p>Famous Jigarthanda has become a renowned franchisor with years in the making, and it now has franchises all over Tamil Nadu, Bangalore and Kerala. The <a href="https://dutchuncles.in/inspire/char-minar-golconda-and-the-paradise-the-story-of-hyderabads-biryani-brand-2/">brand&#8217;s conduct</a> in the market made its franchise expansion possible. As a franchisor, it provides the undertaking parties with a clear picture of the competition and helps them differentiate as entrepreneurs in the market.</p><p>This legacy brand&#8217;s entrepreneurial feels, greater confidence and a constant demand for its product have boosted its stature in the market and food ecosystem of South Indian circles. More recently, the company has been involved in exporting its food and beverage items. It now undertakes export orders of Jigarthanda to countries like Malaysia, Dubai and Singapore.</p><p>Though the next generation of Sheik Meeran&#8217;s family has moved out of the business and has gone into academics, the family hopes they will lend their professional knowledge to expand the business further. Undoubtedly, the famous Jigarthanda is the signature drink of Madurai, and the Famous Jigarthanda shop is a not-to-be-missed destination for visiting tourists. In its making of the legacy brand, this once local beverage company has set new highs for other small businesses and local entrepreneurs to strive for more and succeed even in the age of the tech-based business ecosystem.</p></div>
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		<p>The post <a rel="nofollow" href="https://dutchuncles.in/inspire/jigarthanda-the-drink-from-madurai/">Jigarthanda, the Drink from Madurai</a> appeared first on <a rel="nofollow" href="https://dutchuncles.in">Dutch Uncles</a>.</p>
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		<title>SaaS vs Legacy: Why Businesses Opt for Software as a Service?</title>
		<link>https://dutchuncles.in/discover/saas-vs-legacy-why-businesses-opt-for-software-as-a-service/</link>
					<comments>https://dutchuncles.in/discover/saas-vs-legacy-why-businesses-opt-for-software-as-a-service/#respond</comments>
		
		<dc:creator><![CDATA[Avijit Dutta]]></dc:creator>
		<pubDate>Sat, 16 Jan 2021 08:10:41 +0000</pubDate>
				<category><![CDATA[DISCOVER]]></category>
		<category><![CDATA[Automation]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[Legacy Systems]]></category>
		<category><![CDATA[SaaS]]></category>
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					<description><![CDATA[<p>A business is synonymous with a solution; something that solves a problem. For instance, an organization such as Hindustan Unilever offers a plethora of products to solve domestic chores for homemakers. On the other hand, a consulting company such as PwC offers expertise in a variety of areas solving business problems to C-suit executives and […]</p>
<p>The post <a rel="nofollow" href="https://dutchuncles.in/discover/saas-vs-legacy-why-businesses-opt-for-software-as-a-service/">SaaS vs Legacy: Why Businesses Opt for Software as a Service?</a> appeared first on <a rel="nofollow" href="https://dutchuncles.in">Dutch Uncles</a>.</p>
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										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="6353" class="elementor elementor-6353" data-elementor-settings="[]">
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					<div class="elementor-text-editor elementor-clearfix"><p>A business is synonymous with a solution; something that solves a problem. For instance, an organization such as Hindustan Unilever offers a plethora of products to solve domestic chores for homemakers. On the other hand, a consulting company such as PwC offers expertise in a variety of areas solving business problems to C-suit executives and business leaders. But who solves business challenges (such as driving revenue, reducing cost, etc.) of these organizations? From legacy system to cloud based SaaS (Software as a Service) solutions, all enterprises depend on technology solutions.</p></div>
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					<div class="elementor-text-editor elementor-clearfix"><h2><strong>What Is Legacy System?</strong></h2><p>Traditionally large organizations have been using IT and software solutions for solving their day-to-day business challenges and offer superior customer experiences in order to stay competitive in the selected market. These large companies had access to required resources and finances to build and deploy IT solutions that augment their competitive positioning in the market. </p><p><span style="color: #000000"><strong><em>Let us have a closer look at the architecture of such a solution. </em></strong></span></p></div>
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			<h3 class="elementor-heading-title elementor-size-default">Traditionally large organizations have been using IT and software solutions for solving their day-to-day business challenges and offer superior customer experiences in order to stay competitive.</h3>		</div>
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					<div class="elementor-text-editor elementor-clearfix"><h2><strong>How Legacy System Addressed The Need For A Tech Solution?</strong></h2><p>Assume that we are running a retail store in a local marketplace. In order to manage this business, we have to consider answering few questions under the following five broad areas:</p><h4 style="padding-left: 40px"><strong>What problem are we solving?</strong></h4><p style="padding-left: 40px">A local retail store solves the problem of accessing daily household products like snacks, grocery, dairy, toiletries etc to busy homemakers.</p><h4 style="padding-left: 40px"><strong>What solution do we offer? What are we selling? </strong></h4><p style="padding-left: 40px">Apart from the products available at our store, what else can we offer? We might also accept orders on call, on WhatsApp, or online. There might be facilities for credit, payment options ranging from cash to credit card or e-wallets. There might also be an option for home delivery free of charge if the order value crosses some amount. All these ‘other’ things that we offer at the store, makes the buying from this store a convenient or even pleasurable ‘experience’ for the end customer. </p><h4 style="padding-left: 40px"><strong>How do we acquire, retain and grow our customer base?</strong></h4><p style="padding-left: 40px">Who are our target customers? How much do we need to know about them? Why would they buy from us? Is it convenience, is it price, is it quality? What are we promising to our customers?</p><h4 style="padding-left: 40px"><strong>How are we going to live up to our promises to our customers?</strong></h4><p style="padding-left: 40px">How much inventory should we stock a tour store so that a buyer will never go empty handed? How many employees do I need? How do we manage conflicts with customers? How do we manage returns, refunds, disputes? If we can deliver what we promised every time we build a strong ‘trust’ factor with our customers. This is called brand equity. Brand equity helps us retain and grow the customer base.</p><h4 style="padding-left: 40px"><strong>Are we making money by doing what we are doing?</strong></h4><p style="padding-left: 40px">We need to know whether our costs and revenue structure can hold up a positive unit economics. It simply means when we spend a rupee in our business do, we earn more than a rupee or not. </p><p style="padding-left: 40px">This brings us to the requirements of tracking revenue (through sales, account receivables and cash flow) and cost factors (such as inventory positions, account payables such as salaries, rent, tax liabilities, travel and admin expenses, marketing &amp; promotions, etc.) in our business. </p><p style="padding-left: 40px">We can categorize the above questions into following broad areas:</p><ol><li style="list-style-type: none"><ol><li style="list-style-type: none"><ol><li>Product management</li><li><strong><a href="https://dutchuncles.in/demo/aspire/branding-and-business-first-impressions-matter-2/">Branding</a></strong> and Marketing</li><li>Sourcing and Supply Chain Management (SCM)</li><li>Customer Relationship Management (CRM)</li><li>Sales &amp; Revenue Management (SRM)</li><li>Human Resource Management (HRM)</li><li>Finance and Treasury Management</li><li>Reporting and Insights</li><li>Strategy, and finally</li><li>Technology/IT</li></ol></li></ol></li></ol><p style="padding-left: 40px">Large companies would put together an IT infrastructure on premise to address some of these questions. There are two dimensions to such a solution:</p><h4 style="padding-left: 40px"><strong>Process standardization and automation</strong></h4><p style="padding-left: 40px">It is implemented using an IT system. The outcome could be a fail-safe business process optimized for time and quality. </p><h4 style="padding-left: 40px"><strong>Data</strong></h4><p style="padding-left: 40px">This is generated through the use of the system. Depending on the nature of the transactions, the volume, velocity and variety of data could be significantly large requiring proper handling and care. <span style="color: #3c677c"><strong><em>In the above example of managing a retail store,</em></strong></span> such data can constitute information related to customers, products, sales transactions, stock and employees to name a few. It is not unusual for businesses to generate gigabytes to terabytes of data on a daily basis.</p><p style="padding-left: 40px">These mandate the organizations to build and maintain an IT infrastructure with adequate data security, and privacy compliance. This not only leads to significant additional cost but also building IT capabilities. Most of the times these required new skills fall outside the core competencies of the organization.</p><h4 style="padding-left: 40px"><strong>So, what choice do these companies have?</strong></h4><p style="padding-left: 40px">In early days of the IT trade, large software companies would build the solutions for these companies through signing large annual contracts. Besides paying to the software services companies, these organizations had to invest in IT infrastructure (server, storage). This is called a <strong>legacy solution</strong>. Though it was costly but the companies would keep control of their own data (customer, transaction, employees, vendors etc) with themselves.</p></div>
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					<div class="elementor-text-editor elementor-clearfix"><h2><strong>Why Software As A Service Wins Over Legacy System?</strong></h2><p>Since the year 2000, with the development of cloud infrastructure technologies, a new breed of companies has popped up in the market. They would invest into the cloud infrastructure and provide a standardized solution to specific business areas such as payment, storage, ordering, invoicing, human resource, etc. Their customers would only <span style="color: #3c677c"><em><strong>pay per use</strong></em></span> of the features built into a product that is accessed through APIs (Application Programming Interface) and/or a cloud-based application. This model of software delivery is called Software as a Service (SaaS).</p><p><span style="color: #000000"><strong>SaaS is a software delivery and distribution model wherein a consumer (b2b or b2c) can access a specific service on-demand over the internet through an application built by a third-party solution provider and hosted on the cloud.</strong></span></p><h3><strong>There are some robust benefits of the Software as a Service model:</strong></h3><ol><li style="list-style-type: none"><ol><li>Lower cost: pay-per-use</li><li>No hardware installations required: auto updates over the internet</li><li>No upfront investment into infrastructure</li><li>Plug and play solution: no technical knowledge required</li><li>Encourage collaboration amongst players: Build your solution on top of existing SaaS solutions through APIs</li><li>Quicker time-to-market</li></ol></li></ol><h3><strong>However, to be a successful Software as a Service company, the enterprise needs to ensure:</strong></h3><ol><li style="list-style-type: none"><ol><li>Data security: Since data security is in the hands of the SaaS company, one should ensure their information security measures are reliable.</li><li>System reliability: The SaaS enterprise must make sure that their processes are robust.</li></ol></li></ol></div>
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					<div class="elementor-text-editor elementor-clearfix"><h2><strong>Types Of SaaS Products</strong></h2><h4><strong>Horizontal SaaS</strong> </h4><p>A horizontal SaaS is relevant to multiple industries for the same function or use case. For example, a payment SaaS such as Paytm or PhonePe facilitates online payments for merchants across several industries such as restaurants, grocery, retail, etc. Other examples of horizontal SaaS could be human resource information system or HRIS that manages HR and people related functions across industries (e.g., SumHR), a Customer Relationship Management (CRM) SaaS that manages customer concerns across industries (e.g., Zoho CRM), a video conferencing SaaS such as Zoom, a productivity and collaboration SaaS such as Slack and so on.</p><h4><strong>Vertical SaaS</strong> </h4><p>A vertical SaaS offers solutions for a particular industry in multiple functions. For example, Shopify, an ecommerce SaaS platform offers end-to-end functions from hosting the website, designs, cataloguing, pricing, ordering and payment for e-commerce business. Few other examples are Katerra for the construction industry, Veeva for life sciences and Guidewire for the insurance sector.</p></div>
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					<div class="elementor-text-editor elementor-clearfix"><h2><strong>How Far Along Has Software As A Service Come?</strong></h2><p>The total addressable market (TAM) for SaaS products globally would be $400Bn by 2025. In the past 20 years, Software as a Service has become a real phenomenon across the tech world.</p><p>Currently, the Americans lead with 60% market share whereas Indian SaaS companies have 6% of the global SaaS market. There are hundred plus SaaS unicorns (Annual Recurring Revenue, ARR&gt;$1Bn) across the world, six of those are Indian. </p><p>In the past ten years 400+ Indian SaaS companies have attracted over $10 Bn in Venture Capital funding. According to NASSCOM report 2020, 38 of these have an ARR of over $1Mn. Indian software engineers cost a fifth to those in the US. India has a wide variety of untested use cases that can be a breeding ground for innovation.</p><p>Software as a Service is a successful business model across the world including in emerging markets such as India. NASSCOM 2020 report on SaaS indicates that there is a significant adaptation of SaaS by Indian SMBs (Small and Medium Businesses) in recent past. The total addressable market within Indian SMB is estimated to be US $5-10Bn by 2025.</p></div>
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					<div class="elementor-text-editor elementor-clearfix"><h2><strong>What Does It Mean For Small And Medium Businesses (SMB) In India?</strong></h2><ul><li style="list-style-type: none"><ul><li style="list-style-type: none"><ul><li>SMBs who would adapt quickly to SaaS technologies are more likely to have a robust, reliable, efficient product and service offerings to their customers.</li><li>Embracing technology would modernize the traditional businesses with higher likelihood of creating superior customer experience.</li><li>SMBs and traditional businesses would be better prepared to face and even fend off emerging competition from VC backed, well-funded, burn-based business models often deployed by start-ups.</li></ul></li></ul></li></ul><ul><li style="list-style-type: none"> </li></ul></div>
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					<div class="elementor-text-editor elementor-clearfix"><h2><strong>What Does It Mean For Indian SaaS Companies?</strong></h2><ul><li style="list-style-type: none"><ul><li style="list-style-type: none"><ul><li>The Indian SMB opportunity is too large to ignore.</li><li>The primary challenge to penetrate this segment is marketing. It is pertinent we address the traditional mindsets of SMB owners while pitching our solution because the demand in embracing Software as a Service is not only about spending money but also a deep-rooted behavioural change.</li></ul></li></ul></li></ul></div>
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		<p>The post <a rel="nofollow" href="https://dutchuncles.in/discover/saas-vs-legacy-why-businesses-opt-for-software-as-a-service/">SaaS vs Legacy: Why Businesses Opt for Software as a Service?</a> appeared first on <a rel="nofollow" href="https://dutchuncles.in">Dutch Uncles</a>.</p>
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