Power Gummies – A Nutraceutical Start-up to Keep Health Issues at Bay

Shalmoli Sarkar — Thu, 17 Jun 2021 08:35:02 +0000

There have been several instances where we happen to come across individuals who own a beautiful mane and an athletic physique, and we aspire to be like them. Next what? We go home, search for care and health tips on Google to get lustrous hair or to achieve that Greek god physique and we hop on to a diet regime. But sometimes we do not achieve the desired results since the diet itself is not adequate to fulfill the essential nutrition required for which we need health supplements.Based on a sweet, delectable, rainbow textured candy Divij Bajaj, the founder named his nutraceutical start-up – Power Gummies- a vegan-based, gender-neutral chewable vitamin supplement to suffice the nutrition deficiency.

We are Vegan

The saying ‘Necessity is the mother of Invention’ feels apt in the inception of Power Gummies. Divij’s mother found it hard to swallow the allopathic vitamin supplements since she felt the supplement pills to be tasting like medicine. Divij made numerous efforts for his mother to make the allopathic vitamin pills a little taste worthy by crushing and fusing the pills with honey or liquid chocolate. In 2018, Divij soon came up with a million-dollar idea of giving these health pills a complete makeover by attractive packaging, making them tasty and easily consumable. Power Gummies nutraceutical products are manufactured without using ingredients of dairy, any animal products, allergens, hormones, gluten, or gelatine. The base is made up of pectin that is plant-based and its products have a shelf-life of 18 months.

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Research and Markets estimates the Indian dietary supplement market to grow at a CAGR of 20 percent between 2015 and 2023.

Power Gummies Power Products

Power Gummies’ product portfolio consists of three products:

Gorgeous Hair and Nails: The product is fortified with 10 essential nutrients of Vitamins (A to E), Biotin, Folic Acid, and Zinc, which is crucial for maintaining healthy hair, nails, and skin. The product stimulates hair growth by bolstering hair’s keratin structure. The gummies are available in berry fruit and other citrus flavours.
That Beach Body: Our sedentary and hectic lifestyles have caused enough negligence to our weight. That Beach Body is a weight management product that is infused with the goodness of green coffee, L-carnitine, and Vitamin C that accelerates metabolism resulting in weight loss.
That time of the Month: That time of the month is a product to ease the discomfort that women face during menstrual cycles. Females suffering from PMS (premenstrual syndrome) undergo painful abdominal cramps. These gummies prevent abdominal cramps, normalise body temperature, enhance oestrogen dominance, headache and, breast pain, therefore, inducing peaceful sleep. That Time of the Month Gummies is infused with nutrient supplements such as Vitamin C, Vitamin B6, Magnesium Sulphate, Passion Flower Extract, Citrus Bioflavonoids, Milk Thistle Extract, and Chasteberry Extract.

Who are they targeting and how?

Power Gummies is targeting individuals who due to their hectic lifestyle are paying less attention to the body changes, or feel unnecessary for the need of any health supplement. Power Gummies is expanding its reach mainly through influencer marketing with fitness freak actors and social media personalities. It channelizes its products through e-commerce aggregators and the D2C platform. Power Gummies has sold more than 20 lakhs products to 10 lakh people.

What is in it for the start-ups of health supplement vertical?

As Indians are becoming more conscious about living a healthy lifestyle, their appetite for health supplements is high, this can be confirmed through a study by Research and Markets that estimates the Indian dietary supplement market to grow at a CAGR of 20 percent between 2015 and 2023. The demand in products of Power Gummies will continue to expand since they have got the first -movers advantage in offering health solutions to problems that no established pharma company has done before, therefore market intelligence is your pal. Business owners while marketing the product should keep in mind that the benefits made about the product are backed by clinical trials. They need to communicate about the product ingredients to the audience. Failing to do this will make people lose belief in health supplements and shall hurt the entire ecosystem.

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How Wolf Airmask is Solving the Pandemic Crisis in 30 Countries

Aakash Sharma — Tue, 25 May 2021 05:35:05 +0000

The COVID-19 pandemic has posed significant challenges to the global economy and people’s daily lives. Undoubtedly, the pandemic will have far-reaching consequences, and its scale will exceed more than just the spread of the disease in future.

At the same time, the crisis is a powerful engine for creativity and innovation. If we look closely, we can see how countries of the world severely affected by COVID-19 are using, re-suing and generating abundantly innovative solutions to curb the pandemic at the national, organisational, and individual levels.

The Kerala based start-up –Allabout Innovations– has created an ion-based COVID solution through its Wolf Airmask, allowing people to breathe without the fear of catching the coronavirus. The device is unique to the start-up, and no one else in the world has come up with it yet.

Working of the Wolf Airmask

The Wolf Airmask can efficiently produce 100 per cent negative ions to an area of 1000 square ft and 10,000 cubic ft for avoiding contact with diseases. Moreover, it does not have active ions or ozone that are harmful to nature.

Wolf Armask can release up to 100 trillion negative ions per cm³, which binds and neutralises the protein spike on the coronavirus surface or other harmful viruses and germs in the air. When installed in a room, the device ensures that the entire nearby area is purified in no time.

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Research on creativity and innovation emphasises the need for time and effort for creative thinking, performance, and innovation. But the pandemic has proved otherwise.

Features of Wolf Air Mask

The Wolf Airmask is developed with German technology and Danish materials and can be used for 60,000 hours (that’s over nine years!). The mask requires no service support or replacement of spare parts; therefore, it is very dependable to use. The Wolf Airmask can deactivate germs, bacteria and fungi. Based on laboratory tests conducted by National Accreditation Board for Testing and Calibration Laboratories (NABL), ozone production in the mask’s disinfecting process is considered BDL (below the detection limit).

Innovation and Life Saving Creativity During COVID-19

Allabout Innovations’ Wolf Airmask costs a maximum price of Rs 29,500 within India. It can reduce 99 per cent of the novel coronavirus in just 15 minutes by containing the airborne spread of COVID-19 through a pioneering electronic device that performs real-time sterilisation.

The air mask is the first of its kind to have gotten certification from the Rajiv Gandhi Centre for Biotechnology. According to tests conducted in collaboration with the Indian Council of Medical Research, the new device can reduce the coronavirus by 99% in just 15 minutes.

International Demand and Support for Wolf Airmask

The UAE-based Aries Group of Companies said that it had provided financial support to start-up companies for the expansion process and planned to bring the products to overseas markets. Allabout Innovations has received orders for Wolf Airmask from 30 countries. Within a month after the product launch, the company received international orders for 20,000 units of this essential device.

Many Indian states are also approaching the company for the Wolf Airmask. From abroad, orders are pouring in from European countries such as Finland, Denmark, Sweden, and the Netherlands and middle-eastern nations like Qatar, the UAE and Saudi Arabia. Brazil, Australia, New Zealand, Malaysia, Singapore, Indonesia, Nepal have also placed orders with the start-up.

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