What is the benefit of the programme for the business fraternity?

While the programme will help in the rise of Indian coaches and enable a lower reliance on foreign coaches, it will also boost the coaching fabric of India on a national level. As more coaches get equipped with the best skills, the entire system will encourage excellence. 

Coaching is already a well established Indian industry; Kota is proof enough of that. Private coaching industry players can also get on board with the programme’s portfolio and start new channels to include sports coaching as a mainstream part of their business. 

Including sports, athletics and other physical sporting segments into the coaching industry will vastly help the Indian sports image to improve globally and make the players more confident of a future in sports than just in traditional academia. 

An ecosystem of coaching consultants can also be initiated by industry stakeholders, which will improve the basic structure of sports coaching in India. Furthermore, the coach education programme will produce an entire industry of excellent-level players who can pursue a career as coaches and expand the scope of sports on a national level.