Business Traction – Dutch Uncles

Relevance Of Sustainability And Purpose In Helping Build Brand Value For New Age Entrepreneurs

Saurabh Bajaj — Sat, 07 Aug 2021 04:35:08 +0000

It’s often believed that Purpose-led brands are recession proof, grow three times faster than others and command a far higher share of the wallet then their competitors. But is that really true, even for the cost or value conscious Indian?

Purpose-driven brands connect with their audience on causes that both believe in. The brand’s messaging aligns to the customers’ beliefs and that in turn builds loyalty. The purpose could be driven through a need to help their customer or to make the world a better place. It can be personal or lofty, but eventually what matters is the authenticity of the same.

A set of start-ups in India have embraced a set of strong beliefs and appear to be seeing strong early success in the market. Let’s study the story of Mamaearth, Bombay Shaving Company and WOW Skin Science to study how they have wowed the Indian consumer.

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The magic of building a credible purpose-led brand is that its core value offers an opportunity for extension into a range of product categories which have a similar need.

Mama Earth

Mamaearth is perhaps one of the finest examples of purpose-led brand building in the Indian market today and it’s intriguing how they went about it.

Their story started in 2014, when Ghazal and Varun Alagh were blessed with a baby boy. Paranoid as most young parents are, they scanned the Indian market for toxin-free baby products and found that there were none! They actually started ordering products from the US and UK, which were expensive with heavy shipping charges and uncovered an interesting gap in the Indian market.

Next, they realized that this need strongly resonated with a new generation of affluent Indian millennial audience that today has a robust and growing consumer cohort. This led them to founding Honasa Consumer Pvt Ltd in 2016 to provide toxin-free baby care products. By the year’s end, the company launched its brand as Mamaearth.

Unleashing the Gold Mine of Consumer Value

They also built credibility for their brand by seeking a certification from MadeSafe – a US based non-profit organization that provides a comprehensive health-focused certification for making non-toxic products.

The magic of building a credible purpose-led brand is that its core value offers an opportunity for extension into a range of product categories which have a similar need. Hence, Ghazal and Varun Alagh soon realized that they were sitting on a proverbial gold mine of consumer value that they unleashed through an entry into the broader cosmetics category. In just 4 years, they went from 6 products in the baby care range to 80+ SKUs across skin and hair care for men and women and a turnover of 100 Cr across 500 cities across the country primarily served through D2C platforms.

However, with purpose at its core, the rapid growth of the brand has been fuelled through robust marketing thought & consumer facing investments.

Decoding Mamaearth’s communication journey

Mamaearth started their communication journey through a traditional purpose-led film ‘Goodness is in the little choices we make every day’. Here, they elevate their rather functional attributes of “No Toxins”, “Plastic Positive” and “Cruelty Free” to the emotional payoff of a better world as a reminder that it’s the little choices we make that make a big difference.

They, next, gave teeth to their claim of building a better world through the rather significant initiative of ‘An act of goodness in every order’. Here, Mamaearth promises to plant a tree for every order that has been placed from them. They lend credibility to their claim by helping you view the tree plan on their website and have claimed to have planted 1, 11,853 as on 31st July 21.

My favorite piece of their communication journey is of course Mama-Earth Day: Grading the Goodness Report Card. Here, they made an endearing edit with a child rating Mamaearth on – Goodness towards planet: Here they talked about 1 Lac+ trees planted and oxygen for 2 Lac people.

Goodness towards people: Products without 1193 toxins.
Goodness towards the environment: 1135 tons of plastic recycled equal to the weight of 200 elephants.
Goodness towards animals: Cruelty free as certified by PETA. No animal testing now & forever.
Goodness in other activities: 50k hand sanitizers, 20k cloth masks distributed to Covid heroes.

So these initiatives surely build the base for a purpose-led brand and what does it give them? The right to charge a significant premium on their products versus main line players and an expectation of a turnover of 500 Cr in 2021.

But do they have an Achilles heel? If one watches all the brutal reviews of their products on YouTube, it can only be the functionality of their products. They use the right ingredients and sell at a significant premium to other players in the market. But can their products really deliver to the functional delivery of synthetic based cosmetics, I guess only time will tell! For the moment, the going is very good!

Let’s now compare and contrast the Mamaearth journey with other similar brands in this space!

WOW Skin Science

WOW Skin Science is another incredible journey in the same space of premium better-for-you cosmetics. But what I find exciting, is that WOW starts where Mamaearth leaves off, that is the promise of functional delivery.

Ashwin Sokke, one of the founders of WOW Skin Science, had been working in the space of online marketing for some time and as a part of an affiliate programme in the USA, worked on an assignment to market some products in the health and beauty space.

He, then, realized as the e-commerce space started taking off in India in 2013 that there is potent space for a high end D2C brand in India and he kicked off his journey with his partners Arvine Sokkie, Manish Chowdhary and Karan Chowdhary. The founding company was Fit & Glow and the WOW brand was launched in 2014.

Rejecting the conventional brand building

The founders started with their passion for the best formulations rather than conventional brand building and hence honesty and transparency are critical differentiators for the company.

The magic of online listening

Further, given the rigorous digital acumen of the founders, they believe very heavily in data and online listening. Their hero product, the Apple Cider Range started as a drinkable product, but data analytics showed that customers were using it for their hair and on their skin. Thus in 2015 the apple cider range was born. Legend goes that Manish flew to the US nine times to meet formulators and scientists for creating WOW’s popular sulphate and parabens- free apple cider vinegar shampoo. They have since launched several offerings out of it including the drink, shampoo, face wash and moisturizer.

The Right Pricing

The next thing that the founders focused on was the right and transparent pricing for their high end, toxin free brands. At the time of their launch, competition was selling a 200 ml bottle of apple cider vinegar shampoo for Rs 1299, the start-up launched theirs at Rs 399.

Being ‘Customer First’

The third factor in their success is that the founders are extremely passionate about being ‘customer first’. They aggressively deploy social media not just to participate in consumer conversation, glean insights for new products but also to use YouTube and Instagram to promote the brand’s nature-based, science-backed range of products. They spread awareness through product videos and influencers to retarget existing buyers and those that viewed their products.

This strategy paid off and made WOW one of the bestselling brands on Amazon. The next step for the brand was to extend itself to brick and mortar stores and they started their journey only after 4-5 years through Health & Glow in Mumbai, Bangalore and Delhi.

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The brand's promise is to deliver innovative, luxurious products at affordable pricing.

Discovering the brand core

Now, while the brand achieved business success through a range of enviable products fairly early in their journey, they started talking about and embracing the power of purpose only post attaining some scale.

In a query in 2019, when one of the founders was quizzed on how they have used their success to bring goodness into the world, the response was quite honest but revealing. The founder mentioned that we believe in giving opportunities to employees from diverse educational backgrounds with passion and hunger rather than educational accreditations.

It took some time for the brand to discover its core as a brand that would be known for delivering advanced, research-backed, nature-infused products to wellness-conscious people. Moreover, their strengths as an organization with an emphasis on bringing to market nature-crafted products formulated with a high concentration of natural ingredients that help nourish skin, hair and body and deliver visible results. The brand’s promise is to deliver innovative, luxurious products at affordable pricing.

Once the founders released this brand core, they were then able to move away from simple product videos talking about their variants and product features to more meaningful communication. To take on this task, they tied up with two well-known Bollywood actresses Disha Patani and Bhumi Pednekar.

The communication with Disha Patani was again more functional and science driven in line with the core of the brand. In this communication, while ad recall would go up because of a popular celebrity face, yet the message is surprisingly cliché and forgettable.

Waking up to Millennial Audience

With Bhumi Pednekar, we see the brand starting to talk about its nature-infused credentials. Trust in WOW, trust in nature. Here, we see the subtle evolution of the brand language and tonality towards a firmer message of natural goodness.

Only in recent years, we see the brand waking up to its millennial audience which has catapulted the brand to a business of 340 Cr in 2020 and setting it a target of 800 Cr in 2021 with new messages of sustainability.

Now, while the communication with Bhumi does not talk about nature or sustainability the choice of the ambassador reflects this realization. A PR release in 2020 talks about the fact that Bhumi is a perfect choice as she is a persistent advocate for climate change. The PR release talks about the fact that consumers are demanding ‘Clean & Green’ beauty and WOW! is making it accessible to all.

As we enter 2021, the founders are increasingly becoming vocal about how environmental friendliness is at the core of their business values.

Some of the initiatives the founders have embraced in recent times are:

Curating their packages with 30% post-consumer recycled packaging.
Moving towards 100% PCR packaging made from ocean waste for reduced carbon footprint.
Also, extending their range of refill packs which are already available in Face washes to other products.
During Covid, the brand also started manufacturing hand washes and sanitizers, as a part of its CSR activity. They distributed over 15 lakh sanitizers and hand washes in hospitals, police stations, NGOs, municipalities etc.
In recent times, one initiative that WOW! promoted was #TrashYourSpam to fight digital pollution which encouraged millennials to empty their spam folders to fight climate change on the premise that every message in your spam folder contributes to 0.3 grams of Carbon dioxide per message.

While the brand is currently taking baby steps towards sustainability, yet it’s interesting to view their evolving strategy.

Brand building lessons for new age entrepreneurs

There are several lessons that new age entrepreneurs can learn from these two brands who found an un-serviced niche in Indian market and then used purpose-led brand building to drive a disruptive scale up of their business.

Indian millennial audience is rich, vibrant and rapidly seeking out premium, healthy new age offerings that would have been considered fit only for the western market.
The pandemic has made D2C mainstream and if you have an idea that offers great value, you will find consumers all across the population strata well beyond just the Tier 1 & 2 cities.
It’s critical to identify your brand core and build your portfolio around it. There are more than one way to catch the fancy of your consumers, be it the emotional ‘MadeSafe’ route that Mamaearth took or the more functional Nature and Science route of WOW!
As one starts finding traction, it is useful to garner a deep understanding of your consumers, be it through social listening, customer reviews or just spending time with them to understand their passion point. That’s often where the passion points of sustainability and purpose emerge.
As you arrive at the emotional core of the brand that you are building, finding the right brand partners, be it influencers or celebrities can yield a mega scale up of awareness and hence business.
Finally, there is no replacement for a well-researched and winning product. The entire temple of your brand starts with a strong need and a fulfilling product. Everything else helps your scale-up the same.

The post Relevance Of Sustainability And Purpose In Helping Build Brand Value For New Age Entrepreneurs appeared first on Dutch Uncles.

How to Build Traction for Your Business?

Monica Behura — Tue, 23 Mar 2021 11:40:46 +0000

Starting a business in India is easy but building up clientele is a tedious well-planned task. Execution is key post planning how to draw traction. Startup traction is described as having as many numbers as possible of end users or potential customers who would use your product and are willing to pay a certain amount for the product or services. Getting traction for your small business or startup is important if you want to scale up to achieve product market fit.

So, now coming down to getting customers after you’ve launched your product, is getting to the pre-launch strategy, this phase is often the hardest in the life of a startup. Once the launch phase strategy is executed, it is time to build something that has a strong market demand. Getting traction could be easy and difficult both depending on the demand for the product.

One of the most challenging aspects is that no matter how innovative your product is, you won’t have any customers if they are not aware of your startup. Even more challenging is figuring out how to attract your first customers when your budget and resources are limited. But the best way to start gaining traction is by building an awesome product. Other elements like packaging, customer service support systems will also help determine the success or failure of your startup. But half your hard work put in developing the product is done when your product is so incredible that it sells by itself. Growing customer base may seem challenging and many questions may arise:

- How to identify your target audience?
- Where to find them?
- How do you get them to sign up to learn more about your product or service?
- How to get them to pay for it, on top of that, could be another challenge.

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If you are a serial entrepreneur and want your business to be bought by a giant at a great value, then create awesome product that is worth more than the money you spend in marketing & advertising.

What is The Right Content for Traction?

Educating customers through written, visual or audio content could be one of the strategies to get traction quickly. Lots of businesses are generating content for their business but have failed to see results from implementing this strategy. The reason for this is not producing the right content through the right channel and what the audience is seeking. In order to generate and create content for startups that drives growth, startups need to create content that supports the business, content that educates the end users, content that establishes the business as a competition to watch out for in their respective industries.

A potential customer will need to find your website for all the relevant information about your product or service. The website is an interface of the company. Therefore, creating an attractive user-friendly website with all the relevant content upfront would be beneficial initially to gain traction for your business. This is the first stage.

Search Engine Optimization (SEO) is the second step and an important traction method. It helps in improving the visibility of your website on Google, Yahoo, etc.

This has become the norm for startups as it creates a level playing field for the brands with their competitors. But creating an attractive website and gaining traction through SEO is only the beginning, there’s a long way to go. This is one reason why most startups lose their battle of traction; it is not because of a bad product but bad distribution.

What you need to win the battle of traction?

You will not experience success from the word go. you will have to use techniques that may vary depending on your product or services to gain initial traction. Following are some ways to gain traction and get to a sustainable point as fast as we can:

Create an incredible product

Build a product that is something to reckon with, wherein you can disrupt the competitors. Whatsapp became a disruptor for Facebook and Google chats. Instagram disrupted Facebook to the extent that the latter bought Instagram at much higher valuation, for $ 1 billion way back in 2012, at that time for a company with 13 employees. Instagram today has over one billion users and contributes over $20 billion to Facebook’s annual revenue.

If you are a serial entrepreneur and want your business to be bought by a giant at a great value, then create an awesome product that is worth more than the money you spend in marketing and advertising. Because the fact is that the better your product, the more you will be able to align all your business functions to drive growth- be it sales, marketing, product design and long-term goals.

But if your product is average then you end up overplaying marketing and advertising to cover up for your not-so-great product. It will augur well and gain traction for a short term but in the long run, you will end up losing customers.

Define and quantify your goals

Having a clearly defined goals by breaking things down to smaller goals will make things achievable for you. For example, quantify your goals as to:

– How many customers per week do you need?

– How many emails need to be sent per day.

– How many meetings need to be conducted.

– What features need to be added to generate more customers?

– How many potential clients can we draw if we partner with a certain person or company?

– How do we get more users to pay yearly/monthly?

– How do we retain existing customers

Don’t scale up yet

In the initial days, you should have a sharp focus on getting those first customers using your product, or those first customers paying you money. Things don’t take off easily or by themselves, so you need to do things that don’t scale to give your product the best chance of long-term success.

At this point, you can consider becoming a unicorn or a forever company. This is hard work where you are starting up with no presence. If you’ve put in effort into your pre-launch then this first step should be easy, but if you haven’t, then you will need to do things that don’t scale up instantly:

– Reaching out to the press

– Start cold emailing or calling potential customers

– Give people free access to your product in exchange for promotion to their list

– Have numerous meetings- Meet investors or potential partners

– Hire the best professionals

– Organize parties

– Do user testing with real people

– Get customer feedback

– Learn every detail that sets you apart from the competitor

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When you make marketing a priority since the beginning, you are accelerating acquisition by proactively building awareness and interest in the product you’re creating.

Track your customers

There are various data tracking tools like Google Analytics or Kiss metrics to collect data around customer behavior with your product or service. By tracking the data, you will be able to make better informed decisions and understand where you need to focus to fix issues or where to put in extra effort.

Marketing efforts

Marketing channels and initiatives created to build an audience makes it easier for entrepreneurs to find ideas worth pursuing. Startups that launch with an established audience can generate revenue quickly and build better products by engaging their subscribers.

Events

Organizing events is one form of marketing channel. Events have become imperative because all stakeholders gather in one place and this gives an opportunity to build relationships, and introduce and sell the products. Events help create a network by leveraging audience and followers of your attendees, experts and partners. An event can grow quickly just by seeking the promotion of influencers.

Paid Advertising

Building a community through paid advertisements. The challenge is turning visitors into followers, fans, and converting them into end users.

E-Newsletters and more

Building a community to continuously drive traffic and referrals- in the form of email newsletter, private groups on social media or social events.

A simple marketing effort shows how potential buyers go through several stages before making a purchase. Starting by becoming aware of the product followed by building interest in it, wanting to try it, and finally, converting into paying customers. When you make marketing a priority since the beginning, you are accelerating acquisition by proactively building awareness and interest in the product you’re creating. By the time the app is ready to go to market, people will be lined up to use it.

Brand your product

Branding is an important aspect that can be leveraged for growth. Branding not only means logos, voice and tone, website design, and social media presence, it should go deeper than that- with all the Above and Below the line activities in tow. Getting a massive social media presence is the key, getting that top of the mind recall by the customer is difficult with so many competitive players making a beeline to get customer attention. Branding your product sets it apart from another player.

Partnership

To gain initial traction by teaming up with other brands- a simple rule that gets your startup get existing customers of another brand. Integration: this is when your product plays with another product to highlight the features of both companies. Syndication is where companies team up with and combine their products together to showcase each other’s products to their audiences. Referral- this can be either an affiliate, reseller or organization that uses your product. Collaborate on marketing and minimize or eliminate your own marketing expenses. Cut a limited time exclusive deal if someone can connect you to a whole store of customers. Exchange content to benefit from that online traffic or consider licensing or affiliate arrangement where you only pay out for leads that are closed. Finally, finding powerful organic distribution channels is the best way to grow your company and give an unfair advantage to those competitors that are relying on advertising.

Test the waters

For startups, entrepreneurs need to pay close attention to content analytics that reveal who your visitors are, how long they stay on your site and what they’re doing on your site are essential. Advertising analytics that track your conversions from marketing channels like Google Ads. Email analytics that will measure opens and conversions. Qualitative analytics dive deeper into the wants and needs of customers.

Go offbeat

Take your products to the customers instead of waiting for them to come to you. Attending events to showcase your products, demo at any popular event was not only a good idea, it also attracted thousands of potential new customers without having to spend an exorbitant amount of money in marketing. But these are traditional methods of getting traction. But you need to be offbeat sometimes to gain publicity. Publicity stunts and unique marketing campaigns are one of the best ways to introduce your startup to potential customers and attract media attention.

The post How to Build Traction for Your Business? appeared first on Dutch Uncles.

What do Start-ups Need to Do Right to Gain the Initial Business Traction?

Chayanika Sen — Fri, 19 Mar 2021 12:35:04 +0000

The biggest challenge for any start-up is to make sales. No matter how awesome your product is or how innovative your service is, if people are not aware of you, no one will come to you. Plus, with a limited budget, start-ups cannot afford to spend much on expensive and fancy advertisements. But, one good news is, all start-ups have been in your position at some point in time, and they have all figured out different ways to gain initial business traction. And if they can, you can too. In this article, we have highlighted some tips to help you make your first few sales.

Why initial business traction is important

Business traction for start-ups means to gain momentum, which leads to sales. When there is no traction, your sales are about to dry out. Know that traction does not necessarily mean profit. You can have traction and still see no profit. Companies like Tesla, Uber, Amazon always have traction but see only sporadic profitability. Knowing if your company has traction has immense importance not only to the founders and the employees but also to investors. Investors are likely to get more attracted to start-ups that have more traction than those that don’t.

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The biggest challenge for any start-up is to make sales. No matter how awesome your product is or how innovative your service is, if people are not aware of you, no one will come to you.

Tips to get business traction

Ensure you have a product-market fit

Before anything else, you need to ensure that you have a product that the market absolutely loves it. To achieve the product-market fit, you need to have the right funnel and tweak it at each level.

Amazing product

If you can build an amazing product, half of your job is done. While some packaging and customer satisfaction elements help to get an edge, a great product is what you need to focus on. For example, Nest completely redesigned the outdated home thermostat. Overnight something boring and outdated became desirable and beautiful. Or remember the Coin card product video that generated over 5000 pre-orders in less than 24 hours? So, focus on developing an awesome product so that you can align your marketing and sales towards it with a long-term vision. Another example is Tesla. Their cars are insanely better than any cars in the market, which makes the brand so desirable.

Pre-launch campaign

Kickstart your momentum with a well-planned pre-launch campaign. When you already have a group of people interested to know more about your products, your job will get easier. Your pre-launch campaign can be as simple as a single announcement or a series of teasers to build up the interests. Remember, you need to have a plan in place, so you know what exactly you want to do here. You can send actionable emails to your list of subscribers and give them nuggets of information about your product. You can also create a Facebook custom audience list and send customized ads to the audience. It is always a great idea to share special offers that they find hard to refuse or limited-time access to certain features. These are effective ways to drive returning customers to your product. Encourage your audience to refer to their friends and families. Design some attractive offers around referral programs. Finally, build some excitement with a launch competition where customers can win some of your products to drive initial customers to your business.

Build and engage with a community

If you want to grow your business, you need to build your community—a community of people who will trust you and align with your business idea. It would help if you started building your audience at least six months before your product launch in an ideal world. But if it is not possible, there is still time to work on it now. If you prefer to write, start a blog, or leverage YouTube to create videos. Know that creating a community is not enough, but you need to engage with your community too. Interact with them, ask questions, or answer their queries. Remember to be authentic when you interact with your community. Having a strong community helps to go a long way, so start now.

Build a brand

When you talk about branding, the first few things that come to your mind are a logo, brand colours, slick website, the voice and tone, and social media presence. But the brand is more than that. Your brand is the experience that you deliver to your customers. And when you do that, every customer who uses your product or service becomes your brand advocate. When you deliver an amazing brand experience, your users spread the word among their friends and families, bringing in more revenue for you. For example, consider Uber. The company offers an incredible experience that is hard to replace. The company has an operational executive in every city where Uber operates. These executives work closely with the local customers and the local drivers.

Influencer marketing

Influencer marketing helps to get initial business traction, especially to start-ups. To do it successfully, you need to reach out to influencers in your community or industry. You can do this either by sending out cold emails, interacting with them on social media, or enticing them with lucrative offers. For example, Yelp, a bay area-based start-up, reached out to influential bloggers and reviewers to talk about them and honoured these elite influencers by showcasing them on their home page. If your budget is tight, micro influences in your domain can be of great help too. Micro-influencers are social media users who have between 1000-10000 followers. They recommend products just as normal people do. While choosing micro influencers, it is natural to choose influencers who have more followers. But know that influencers who have a highly engaged audience sell better products because their audience trusts them. Do your own research to choose the right influencer who wants to work with your brand before approaching them. That way, you can find the right influencers.

7. Partnering with other brands

Many start-ups manage to gain initial traction by partnering with other highly influential brands. It is a great way to garner some traction by leveraging the customer base of an already established brand. Partnerships can be of four types.

Syndication: This is a common way of partnership where two brands combine their products and expose them to their respective audience. For example, Cloud-based security provider Silver Sky became a syndication partner with Office 365.
API: If a brand has built a platform, you can leverage the brand’s platform to display your product. For example, Uber has done with other brands like Starbucks, TripAdvisor, etc.
Integration: Two brands work together to improve the features of both the brands.
Referral: Referral can be either an affiliate, reseller, or organization that already uses your product. For example, Dropbox offers one of the most popular referral programs to offer 500 MB of space for both the recipient and sender.

Create and promote original content

Being original makes a lot of difference. Whether you write a blog post or create a social media post, share original quality content. Content plays an important role for start-ups — it helps them build their brand, spread awareness, become an authoritative figure in the industry, educate your audience, and finally help search engines find you and generate more traffic to your website.

Think out of the box

Finally, there is always a scope to think out of the box and get creative. While these tips would help you get started and gain some initial business traction, you can always try something yourself. Unique marketing campaigns and publicity stunts can always help get some traction in your business’s initial days.

Things to remember for beginning with business traction

Start with a clear goal

Science has proven that when you are clear of your goals, you tend to achieve higher. First, begin writing down your goals and visit them at regular intervals to understand how you are doing. Instead of having vague goals like “I want to grow my business,” make it more specific and time bonus. When goals are measurable, you know where exactly you are standing and what you need to do to achieve that goal. For example, a measurable goal can be “I want to grow my subscriber list by ten subscribers every week”. Specific goals can help guide you to make your actions and decisions, ensuring you are having Specific, Measurable, Attainable, Relevant, and Time Based (SMART) goals.

Pre-launch email list

One of the most important things you need to build for your start-up is your own email list. Perhaps you would argue that why have an email list when you are already working towards building your social media followers? Think this way. Suppose you have a huge follower on Facebook, but suddenly Facebook decides to close. Or think about what happened with TikTok in India? If you don’t have any other way to stay in touch with your followers, you are going to lose a huge chunk of your followers, right? That is exactly why you should work towards building your own subscriber list. With email subscribers, you own your data, and unless you decide to remove them, no one else can. You can use different targeting landing pages to build your subscriber list. Start working on your email list before you launch your product. That way, by the time you have your product ready, you will already have a curious bunch of audience to pitch in your product.

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In freemium model, you offer a free version of your product with limited features for a fixed period of time.

Offer a free version or a free product

A freemium model works great for initial business traction. In this model, you offer a free version of your product with limited features for a fixed period of time. This is a super-effective way to build your user base. The model works so well because a user has nothing to lose from it. It is free, so they don’t need to pay anything for trying it out. And it is easy to remove or delete it if they don’t like it. You can also use it with an advertisement model as an additional source of income. For example, Spotify displays ads and plays an advertisement as well after playing a few songs. And once you upgrade to a paid version, all the ads are removed, and you can enjoy it without any interruptions. Another great example is Slack, the popular chatting app. Slack has a very generous free model, which many businesses use without even upgrading it. This model can work for any kind of app.

Key takeaways

Initial business traction is crucial for start-ups because it brings in sales and attracts investors, and helps grow interests among customers. These are some tips that would help you gain the initial business traction for your start-ups.

The post What do Start-ups Need to Do Right to Gain the Initial Business Traction? appeared first on Dutch Uncles.