https://dutchuncles.in/inspire/bigbasket-an-online-grocery-revolution-one-basket-at-a-time/ Market Intelligence & Mentoring Resources for Startups and Small businesses | Dutch Uncles Sat, 15 Apr 2023 07:28:34 +0000 hourly 1 https://dutchuncles.in/inspire/bigbasket-an-online-grocery-revolution-one-basket-at-a-time/#comment-6104 Sat, 15 Apr 2023 07:28:34 +0000 https://dutchuncles.in/?p=17240&preview=true&preview_id=17240#comment-6104 Big Basket had the first mover advantage and pandemic played a very significant role in the consumers adopting online grocery shopping as a way of life.They delivered the groceries during lockdowns and when it was scary and tough for people to move out as steeping out for buying groceries would risk of contracting the virus. They came up with BB daily service and expanded their services very fast in metro and tier two towns. That was like sealing the last nail in the coffin by providing solution to consumers at the click of an app and that too the price which is affordable.Their unique selling proposition was BB daily service which outcompeted every other player like Jiomart amazon Grofers and Blinkit. Consumers could add money to BB wallet conveniently and shop across a variety of products for their versatile needs. Their was an option of subscribe the product daily weekly and every alternate day.BB nature and vending machines was more of augmented product offerings but BB daily is what turned the game in their favour.

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